“Given the unforgiving nature of the NYC Subway system and stringent requirements for availability, redundancy, structural worthiness and NEMA, consumer displays really have no application in the public-facing transit environment. […]
Three digital screens at Holland Park roundabout in London receive an impressive 4,657,000 impacts per fortnight. The screens utilise four network cameras to track certain cars travelling around the roundabout. […]
Billboards are an important facet of movie advertising, but the billboard for the movie Snowden placed over Dundas Square in Toronto is actively spying on passersby. […]
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays. The digital-out-of-home advertising company will devote the top third of displays to the FT work pulled in real time from the publication’s website, sitting atop the bank’s latest creative. […]
Canada's largest Out-of-Home (OOH) advertising company has won two long-term media sales contracts. The first is a new, long-term contract with the City of Surrey to manage its Bus Bench advertising inventory. It includes the management of media sales for over 800 bus benches recently managed by a local competitor. […]
The Australian point-of-care digital media company Medical Channel has raised $25 million (Australian dollars) in an investment round that allowed it to acquire and take out rival firm Community Network. This comes a few months after its acquisition of another rival firm, Medical Media, in February. […]
Let’s take a look at some other buzz-worthy campaigns from August, before we close the chapter on summer 2016. […]
[…]
The old adage has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience Location.” The incredible amount of geospatial data available today gives marketers unprecedented capability to understand not only where consumers are, but where they have been and where they are going. […]
Out-of-Home audiences have grown by 20% since 2010, over-indexing population growth by 7%. […]
[…]
NEW YORK, NY–(Marketwired – Sep 22, 2016) – The DAILYDOOH Investor Conference, now in its 11th year, is a one-day networking event for investors and senior executives to meet and learn about the future of Digital Signage and Digital Out of Home. […]
Dentsu Aegis Network has acquired OOH specialist C2C Outdoor. With the acquisition, which is being folded into the Posterscope operation, C2C CEO Michael Palatnek has been named CEO Posterscope US, succeeding Helma Larkin. C2C, specializes in providing OOH services to the apparel, cable/broadcast, and technology categories. […]
It seems the industry is investing heavily in rolling Beacons out across different OOH environments. In fact many media owners are leading the charge with Primesight, Exterion, Ubiquitous, Mobile Media and Airport media (powered by beacon company Proxama) partnering together. […]
By Scott Wells, CEO, Clear Channel Outdoor Americas. Too many of us in legacy media businesses spent too much time thinking about how to push back on digital and mobile. In OOH, we’ve realized that some of our best opportunities lie in embracing new ways to work with new technologies so we can augment the power of a multi-platform campaign. […]
