How OOH programmatic helped drive Missing People’s latest campaign (Econsultancy)

The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice. This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People. Speaking today at Get with the Programmatic, he described how the charity has been using out of home advertising to drive its message and improve public response. […]