Amscreen has extended their portfolio to now include a range of smart city products. The new portfolio of products from Amscreen is tailored towards local authorities, telcos and media owners who are increasingly looking to modernise and improve on the value delivered to the general public by traditional street furniture such as the classic phone box and screen based advertising estate. […]
Fresh from yet another acquisition, OohMedia's chief executive says the outdoor business is not an old out of home company, rather it's morphed into a new technology and media player. […]
Revises 2016 Forecast to $179 Billion, a 6.3% Leap. Ad sales were driven by a 4.6% jump in national TV, 18.3% surge in digital media and 3.8% growth in out-of-home. Print and radio advertising continued to decline 9% and 2%, respectively. […]
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In any out-of-home advertising campaign, you want to play the perfect ad, at the perfect time, at the perfect place – but too often, advertisers don’t know what the highest performing combinations are until after their campaign is over. In online advertising, campaigns are constantly adjusted and optimized to ensure maximum performance, and it should be the same for DOOH. […]
The nature of today’s out-of-home advertising (OOH) is truly unique and dialectical. The oldest advertising medium has now become a most innovative, tech-heavy method of advertising that keeps growing even when other media shrink. […]
Australian out-of-home advertising business oOh!Media Ltd (ASX: OML) today announced the $68.5 million acquisition of Executive Channel International (“ECN”) in order to acquire ECN’s digital and CBD advertising presence. […]
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Taking place on the 9th November 2016 within InfoComm Connections at the NAB Show, DSS NYC will feature case studies, cutting-edge technology and best practice for digital signage applications in retail. By attending this conference, delegates can discover both what’s worth the investment and what to avoid when planning their next big project. The half-day conference packs great value for money. […]
I received this “press release” by email from David Sitbon, who is CEO and owner of a company named u-see2, according to this web site: http://u-see2.com/new/. It struck me as odd, in many respects. I frankly have no idea what to make of it and I did not feel like digging deeper, since it’s not my field of expertise. […]
During these disruptive times, new technologies are continually emerging and the pace of change is faster than ever before, but the translation of new technologies – such as video, artificial intelligence, programmatic ad buying, virtual reality and much more – into the real-life out-of-home (OOH) business is not necessarily immediately apparent. […]
Outdoor media company OohMedia is set to acquire digital display business Executive Channel Network (ECN) for $68.5 million, with the business also kicking off capital raising to partially find the purchase. The business revealed its intentions via the ASX this morning, with OohMedia acquiring 100% of the share capital of ECN through Ooh's wholly owned subsidiary, Inlink Group. […]
RADAR uses anonymous, aggregated mobile data, from privacy-compliant third-party data providers, to understand where your customer segments go and the best OOH locations to reach them. […]
One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]
Lay's is bringing soccer to life in Madrid with an augmented reality display that lets customers take soccer-theme selfies for a "Cheer of Champions" campaign. The potato chip brand teamed up with Grand Visual to deploy the DOOH display at the Vaguada Mall in Madrid, according to a press release. […]
