How to Optimize DOOH Ads in Real-Time
In any out-of-home advertising campaign, you want to play the perfect ad, at the perfect time, at the perfect place – but too often, advertisers don’t know what the highest performing combinations are until after their campaign is over. In online advertising, campaigns are constantly adjusted and optimized to ensure maximum performance, and it should be the same for DOOH. […]
Wed, Oct 12, 2016 at 1:58 PM