AdAge: U.S. Ad Spending Growing at Best Pace in Six Years, (OOH up 3.8% Ed) New Magna Global Forecast Says
Revises 2016 Forecast to $179 Billion, a 6.3% Leap. Ad sales were driven by a 4.6% jump in national TV, 18.3% surge in digital media and 3.8% growth in out-of-home. Print and radio advertising continued to decline 9% and 2%, respectively. […]
adage.com
Wed, Oct 12, 2016 at 5:49 PM
Wed, Oct 12, 2016 at 5:49 PM