Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Fitness Enthusiasts are a highly sought after segment in the market. They workout regularly and go to the gym most days of the week. […]
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Looking at the three global ad spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year. Despite a slight decline due to volatility in some markets, the positive momentum of the global advertising spend is expected to continue into 2017. Read on to find out the summaries for Media and Regional analyses. […]
Photo: Bridget Baker/Willamette Week I don’t know how many fledgling out of home media companies – let’s just say MANY – have tried to make a go of putting digital OOH ad screens in bars. Most have failed, learning the hard way that the media ad sales is harder than it looks, and that getting revenues to reliably surpass operating costs is a tough, endless task. […]
Out of home airport market leader Primesight has bought rival Airport Media to add Airport’s Gatwick and Luton holdings to its own portfolio which includes Manchester, Stansted and East Midlands. Primesight says it can now reach over 100 million passenger journeys a year, covering four of the top five airports in the UK (Heathrow being the exception). […]
The acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports. […]
"Given the size of rVue, low market capitalization, and the fact that its stock is thinly-traded, the Board has unanimously determined that the financial burden of continuing as a reporting company is disproportionate to any benefits of maintaining the registered status of the Company's shares," said Mark Pacchini, President and CEO. […]
It is through this innovation, however, that OOH has reinvented itself and its buying process. Today as media planners select and secure OOH space, automated services streamline the process. […]
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Interestingly, OOH, with its new, sophisticated location-based analytics capabilities, has a new and highly relevant role to play in helping brands reach consumers. What’s more, OOH can arguably help brands target consumers better than virtually any other form of media other than mobile. Here’s why. […]
What marketing trends show the most promise for OOH during the next five years? With the explosion of mobile devices, and the growing promise of IoT (the Internet of Things), our consumer culture grows even more desirous of instant gratification and demanding of convenience. […]
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Linda Ralph, international VP business development at Mood Media, discusses some of the challenges and hot themes currently in retail. What are some of the main challenges of working on retail projects? Working with retailers today is challenging. […]
WCRS, Kinetic Active and 18 Feet & Rising will have their concept ads for Churchill, McVitie's, Warner Brothers and Born Free brought to life after winning in Ocean Outdoor and Campaign's creative contest. […]
Posterscope is this week launching Mastercard’s first locally targeted digital OOH advertising campaign in support of the technology company’s partnership with Android Pay. Mastercard is offering pay-as-you-go passengers the opportunity to travel for free on the TfL network for four consecutive Mondays in October, when they tap in with their Mastercard in Android Pay. […]
