Stephen Freitas: OOH resolves the conflict between precision targeting and mass marketing (OAAA)
One of the compelling debates to come out of Advertising Week last week is whether it’s better to rely on precise data targeting to reach individual consumers or to use mass marketing to influence consumers more broadly. […]
thoughtleadership.oaaa.org
Mon, Oct 10, 2016 at 12:52 AM
Mon, Oct 10, 2016 at 12:52 AM