OOH advertising often exists in high traffic corridors: along interstates, in major city centers, in bus shelters, and even on downtown building edifices. Thus, OOH structures make great assets for the wireless communications industry. […]
Sponsored content. AdMobilize provides the digital place-based/digital out-of-home and retail industries with a turnkey and scalable software and hardware platform that includes audience measurement; facial detection and recognition; vehicle detection and recognition; gesture recognition; people counting; demographic analysis including age, gender, emotion; dwell time, and more. […]
In the lead up to the festivities, Wizz Fizz is being positioned as the ultimate ‘Treat’ to buy, to avoid a ‘Trick’ this Halloween, by driving awareness on oOh!’s digital billboards nationally, complemented by retail activity that engages and influences shoppers who are ready to buy treats for Halloween celebrations. […]
Digital out of home increased 28.9% in H1 to reach £176m, taking out of home’s total spend to £511m. Digital formats continue to thrive across all media, with online video adspend increasing by 66.4%, to £252m, while native advertising spend also grew 29.9% to £451m in H1. […]
“Smart cities and the Internet of Things (IoT) will continue to help the DOOH industry on the fast track it’s been on for a number of years. […]
Beacons that communicate with the smartphones of passersby have long held promise for advertisers. But those beacons aren’t just for distributing coupons. Smartwater recently relied on beacons to engage people with interesting content rather than great deals. […]
New VP Vince Banks will apply years of programmatic experience to digital out-of-home. BroadSign International, LLC, provider of the most widely used digital out-of-home content management system, has hired Vince Banks as Vice President, Programmatic Sales Operations. […]
Last week O2 ran an innovative code-breaking competition only for the tech-savvy. Customers had four days to crack a code hidden within an O2 poster to claim a free OnePlus 3 The tricky formula was displayed on a O2 billboard opposite the Ace Hotel in London’s Shoreditch. The first person to crack the code every day won a brand new OnePlus 3. […]
Posterscope and Vizeum have launched a dynamic, digital OOH advertising campaign for Timberland as part of a nationwide campaign to promote the company’s new Sensorflex comfort system. […]
WELLS: Today, Geopath is the underlying OOH industry media currency. It’s our intent for that to continue as they enhance the currency. I expect there will be numerous ways to add more data to the core currency (as is the case in other media). […]
Magazines were down 13%, with newspapers losing 28% and radio slipping 2%. In contrast, out-of-home advertising grew 10%. Standard Media Index data comes from actual spending by media agencies representing approximately 80% of all U.S. […]
Out of home agency JCDecaux is showing no signs of retiring its traditional billboard offering, bucking the trend set by the likes of Clear Channel of aspiring toward a digital-only inventory. […]
Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly impact the OOH advertising industry. OAAA has a strategic plan to help guide the OOH industry. OAAA commissioned outside experts to explain this potential innovation and how it might impact OOH advertising. […]
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The world's biggest outdoor company said its investment was part of its vision to be recognised as a leading media owner beyond out-of-home advertising. Spencer Berwin, co-chief executive officer at JCDecaux UK, said: "This is a significant step in the evolution of our business. […]
