…ividi to present an audience analytics solution. Q… · …Las Vegas, NV (PRWEB) March 07, 2017—Taking plac… […]
AdMobilize joined the Digital Place Based Advertising Association’s (DPAA) this fall. […]
A crowd analytics platform that boosts the effectiveness of ad campaigns by introducing real-time targeting to digital out-of-home (DOOH) media, has joined the rapidly growing trade marketing association. Mira's real-time location data and creative optimization algorithms help advertisers determine which creative assets would be most effective based on the audience that is immediately present. […]
…noLumens to capture audience analytics such as imp… · …The integration will allow NanoLumens to capture … […]
Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. […]
…with location-based audience analytics. Vistar Me… · …Starting October 12th, media agencies will be abl… […]
Digital signage and broadcast software company Capital Networks has entered into an interesting partnership with a small company that enables consumer behaviour metrics by picking up on smartphone signals. […]
FOX employs Amscreen's real-time, outdoor audience profiling and delivery platform. In an industry first, FOX International Channels (FIC) is pioneering the use of the system to target multiple audiences for multiple shows in one deal. They are utilising Amscreen’s national reach via 500 screens in venues that detect a viewer’s age and gender. […]
Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]
TORONTO, April 17, 2023 -- Horizon Media Canada has launched AMP, its proprietary OOH planning and analytics platform, to boost marketers' out of home advertising performance using precision audience targeting and location data-based site selection. AMP's Canadian debut is part of a broader expansion of Horizon's Data Solutions Group. […]
Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]
Teralytics, the global platform for human mobility analysis, has acquired the Streetlytics mobility data business from Bentley Systems (Nasdaq: BSY), the infrastructure engineering software company. […]
The purchase, Reveal’s first acquisition, expands the company’s ability to track anonymized cellphone location data to gain insights on things like foot traffic at stores or how many people may have come across an advertisement in a public space. Reveal did not disclose how much it paid for Mira. […]
By Robin Arnold, CTO, Lens Technology & Analytics. What do marketers really want? ADVERTISING It’s a hard, nuanced question that has many answers. […]
Now advertisers can use data-driven targeting capabilities to further identify on-the-go professionals and then effectively measure campaign ROI, which is unique in the digital out-of-home industry. […]
