DOOH audience analytics platform Mira joins Digital Place Based Advertising Association
A crowd analytics platform that boosts the effectiveness of ad campaigns by introducing real-time targeting to digital out-of-home (DOOH) media, has joined the rapidly growing trade marketing association. Mira's real-time location data and creative optimization algorithms help advertisers determine which creative assets would be most effective based on the audience that is immediately present. […]
Thu, Dec 8, 2016 at 5:05 PM