Raleigh location-data firm Reveal Mobile acquires Mira Analytics that measures DOOH audience, lands Lyft as customer
The purchase, Reveal’s first acquisition, expands the company’s ability to track anonymized cellphone location data to gain insights on things like foot traffic at stores or how many people may have come across an advertisement in a public space. Reveal did not disclose how much it paid for Mira. […]
Tue, Oct 5, 2021 at 11:07 PM