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Invenda and Quividi Partner to Deliver High-Fidelity Audience Impressions to Smart Vending Machines

(September 12, 2023) – Invenda Group AG, the leader in next-generation automated retail, and Quividi, the pioneer and world’s #1 in AI & Computer-Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail, today announced a partnership to deliver high-fidelity audience impressions to Invenda’s entire network of vending machines. […]

dpaaglobal.com
Tue, Sep 12, 2023 at 10:41 AM

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Digital signage tech provider Spectrio acquires audience measurement firm InReality

…on. Customers using audience analytics can shift f… · …tios. While most audience analytics solutions a… · …Tampa, Fla. – Spectrio, a provider of comprehens… […]

Spectrio
Wed, Jul 12, 2023 at 10:16 PM

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Hypercell and Mobilytics Join Forces to Provide Real-Time Audience Measurement for OOH & Place Based Media

Finnish OOH audience measurement provider Hypercell and Canadian group Mobilytics are joining forces, to provide real-time OOH analytics and retargeting capabilities. Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]

dpaaglobal.com
Tue, Mar 28, 2023 at 10:00 AM

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DOOH ad platform LDSK connects media owners with data-driven audiences from Advertima, Admobilize, Data Jam and Quividi (LDSK)

Thanks to live connections with the industry’s top data providers, Media Owners using the LDSK platform now have the power to deliver hyper-targeted audiences that offer meaningful value for advertisers. Working together, LDSK and data providers Advertima, Admobilize, Data Jam and Quividi have pre-built connections that enable a real-time feed of data for anyone using the LDSK platform. […]

ldsk.io
Tue, Jan 31, 2023 at 12:10 AM

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How to Use Google Analytics to Measure Billboard Performance (Onescreen AI)

by: Jaclyn Giordano. Did you know that you can use Google Analytics to measure the performance of your billboard, or really any out-of-home (OOH) advertising, as well? There are a lot of good reasons to add OOH ads — from billboards, blimps, and buses to wrapped cars and connected tv — to your marketing mix, but one of the most compelling goals is driving traffic to your website. […]

onescreen.ai
Fri, Dec 16, 2022 at 12:14 AM

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DOOH ad operator Executive Channel Network (ECN) to use OOH audience measurement data from BlueZoo

Executive Channel Network (ECN), a digital out-of-home (DOOH) office media publisher, has integrated with BlueZoo to measure opportunities-to-see in ECN’s core operating markets in the UK, France, and Germany.   ECN has partnered with BlueZoo to deliver counts of persons within the screen-viewing range, measured independently for each screen.  Traditional solutions based on GPS don’t function well indoors and audience numbers are extrapolated from the small sample of mobile phones that share location information. […]

Michelle Stansbury
Wed, Nov 16, 2022 at 5:39 PM

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Red Tape Media Brings Quividi’s High-Fidelity DOOH Audience Data to Pakistan

…ith Quividi’s audience analytics, we can now… · …Karachi, Pakistan, September 01st, 2022 – Re… […]

dpaaglobal.com
Thu, Sep 1, 2022 at 8:39 AM

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LUMO rolls out latest progression in audience measurement for Digital Out-Of-Home

MEDIA RELEASE: Auckland – 3RD AUGUST, 2022: LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector. […]

dpaaglobal.com
Thu, Aug 4, 2022 at 10:55 AM

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DOOH AI ad platform Alfi says it has launched “a highly disruptive solution” that measures digital out-of-home audiences and campaign outcomes in real time (Stockhouse)

Alfi says the system can pinpoint up to 400 viewers per second, and will enable screen owners and brands to understand, and match their audiences in real-time, by using an interactive platform that delivers verified advertising impressions. […]

stockhouse.com
Tue, Jun 28, 2022 at 5:50 PM

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South Africa’s DOOH ad network Tractor Outdoor to use computer vision tech from AdMobilize to measure audience in front of its screens (Media Update)

The cameras will allow Tractor Outdoor "to count the number of consumers or vehicles in front of one of our billboards at any given time," says Remi Du Preez, commercial director at Tractor Outdoor. "This gives us instantaneous insight into the movements of our consumers at different times of the day, and allows us to ratify verified impressions. […]

mediaupdate.co.za
Fri, Mar 25, 2022 at 7:47 AM

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Digital Out-of-Home and Online Advertising to Reap the Most Benefit with the Decline of Third-Party Cookies, Alfi Audience Research Finds

85% of senior advertising executives expect budgets for digital out-of-home advertising to increase following web browser bans of third-party cookies   MIAMI BEACH, FL / ACCESSWIRE / November 18, 2021 / The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. […]

dpaaglobal.com
Tue, Nov 23, 2021 at 2:00 PM

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Displayforce.ai – a platform that shows ads based on store visitors’ video analytics and AI (DPAA)

Over 4 years, Displayforce.ai has connected more than 38,000 digital signs in 18 countries. Now we have about 200 companies among clients and partners including METRO, BOSCH, Electrolux, Apple and Microsoft. What does Displayforce do? […]

dpaaglobal.com
Tue, Nov 2, 2021 at 2:24 PM

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Digital signage performance marketing is now easy: meet Displayforce Box with video analytics and targeted advertisement

Displayforce.ai, a startup that developed a platform for digital signage content management and performance marketing, presents the Displayforce Box. It’s a player which allows connecting a screen to the platform and get all the benefits of indoor video analytics and targeted advertisement in a few moments. […]

dpaaglobal.com
Tue, Oct 5, 2021 at 9:11 AM

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Starlite Media Equips DOOH Network With Quividi’s Audience Measurement Platforms

Pictured: Jersey City, NJ 86” video display, located between a grocery and big box retailer, as well as a 75” video display directly inside the grocery store entrance. […]

dpaaglobal.com
Mon, Oct 4, 2021 at 11:45 AM

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16:9: Quividi Adds AI-Driven Motor Vehicle Counting, Classification, To DOOH Audience Measurement Toolset

The longtime audience measurement firm Quividi, which has been doing computer vision long before that name grew common, has added vehicle detection and classification to its feature set – with the intent of helping more accurately characterize motorist audiences for roadside digital OOH networks. […]

sixteen-nine.net
Wed, Sep 22, 2021 at 8:45 AM

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