Saturday, May 25, 2024

Finnish OOH audience measurement firm Hypercell and Canadian mobile billboard analytics company Mobilytics integrate technologies to provide real-time OOH campaign reporting

Sunday, March 26, 2023

Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland.

Mobilytics specializes in providing patented measurement hardware and analytics for mobile OOH assets, while Hypercell’s offering is directed towards street furniture, shopping malls, and other pedestrian-heavy locations with emphasis on real-time reporting and software integration.

Combining Hypercell’s data processing with the hardware solution by Mobilytics, the two companies will be able to offer a real-time measurement service that can be easily integrated to any programmatic platform and more. Together the group will continue to provide audience measurement service for OOH campaign reporting to OOH service providers and ad buyers alike.

Hypercell’s CEO Tommi Hippeläinen said he is keen to bring his knowledge of scalable audience measurement services to the US market: “The partnership enables us to better serve our global customers and is a great next step towards a globally unified set of tools and methods on how to measure audiences worldwide.”

Mobilytic’s CEO Casey Binkley says the collaboration will enable much faster deployment with clear competitive advantages for new and existing clients: Our team has been perfecting the craft of mobile measurement over 8 years. Partnering with Hypercell is a natural step to progress real-time audience measurement for the wider OOH community.”

The group plans on focusing on the US market, while providing services globally. As a member of OAAA, DPAA, WOOH, and COMMB, they are looking forward to engaging in the discussion of audience measurement standards. Both CEOs are aiming to combine both company’s efforts to bring a new era of measurement and transparency into the industry as privacy regulations and concerns continue to be of utmost importance for advertisers and everyday citizens.

Weblinks to both companies:

Press inquiries and interview requests:

Sami Vepsäläinen

tel: +358 45 866 6553

Published on Sunday, March 26, 2023 at 11:50 PM

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