The world of advertising has always been fast-paced and in a constant state of evolution – and this is truer in 2015 than ever before. Marketers and retailers have more ways to reach their audience than they’ve ever had – and the huge selection of options can be daunting, especially with the fast-moving nature of the industry making it difficult to keep track of the latest innovations. […]
Booth #600 highlights collaborative ingenuity at every point of the retail experience, with a broad range of Samsung display and mobility solutions from the storefront to the back office NEW YORK–(BUSINESS WIRE)– Samsung Electronics America, Inc. is presenting its vision for an immersive and interactive retail experience at NRF 2015, highlighting a range of co-created solutions suited for every retail environment, from the storefront to the showroom to the loading dock, warehouse and back office. […]
Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]
The reasons why air travelers are a most desirable target group for advertisers are obvious. They represent the best of both worlds for marketers: millions of affluent consumers who spend one to several hours within a limited space in an airport. Clear Channel Outdoor started managing advertising properties in airports 40 years ago. […]
NEW YORK, Aug. 4, 2014-- A new analysis of reported Nielsen data, conducted by the Digital Place Based Advertising Association (DPAA), reveals that digital place based (DPB) networks deliver more impressions among 18-49 year-olds on a monthly basis compared to the top 25 network primetime shows and top 20 basic cable networks. […]
