Starting October 12th, media agencies will be able to book Clear Channel’s DOOH inventory through Vistar audience buying platform, including roadside digital billboards, airport media and transit shelters throughout the U.S.
New York, New York –Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced it has partnered with Vistar Media, an advertising platform that helps brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home (DOOH) assets with location-based audience analytics.
Vistar Media uses location data from mobile devices to understand consumer behavior, and then delivers relevant messages to these screens using its ad serving platform.
Beginning October 12, CCOA will offer to media agencies, through Vistar, select DOOH inventory including roadside digital billboards, airport media and transit shelters throughout the U.S.
According to CCOA, this partnership comes at a time when advertisers are recognizing the vital need to connect with on-the-go consumers where they spend 70 percent of their time and make over 90 percent of their purchases: outside the home.
“CCOA realizes the power of location-based audience strategies and dynamic delivery of contextually relevant ad messages to drive the growth and impact of OOH,” said Scott Wells, Chief Executive Officer, CCOA. “The partnership demonstrates our ability to integrate seamlessly with media buyers.”
“Clear Channel Outdoor Americas is one of the largest outdoor advertising companies in the world, and at the forefront of innovation,” said Michael Provenzano, Chief Executive Officer and Co-founder, Vistar Media. “We are thrilled to partner with them in support of the one-of-a-kind digital inventory only Clear Channel offers.”
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the world’s largest outdoor advertising companies with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes over 1,200 digital billboards across 38 markets in North America and over 5,000 digital displays in international markets. More information is available at www.clearchanneloutdoor.comand www.clearchannelinternational.com.
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Jason D. King