Press Releases

New book by Mark Boidman is a guide to today’s digital out-of-home media, digital signage and Pro AV

NEW YORK, Dec. 19, 2023 -- Mark Boidman, Head of the Global Media Group at Solomon Partners, an investment advisory firm, has released his second book, Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media. The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media. […]

Solomon Partners · Promoted content
Tue, Dec 19, 2023 at 9:55 AM

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OOH software provider Location Media Xchange (LMX) integrates with Latinad CMS to enable programmatic buying in Latin America

19th December, Malaysia: Locations Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Latinad CMS. This integration will allow media owners in Latin America to run programmatic campaigns with ease through Latinad CMS. […]

Locations Media Xchange · Promoted content
Tue, Dec 19, 2023 at 12:11 AM

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Who will speak at OAAA’s OOH Media Conference April 29-May 1, 2024 in Carlsbad, California

OAAA UNVEILS FIRST ROUND OF SPEAKERS FOR THE 2024 OOH MEDIA CONFERENCE Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home’s Transformation and Future Outlook NEW YORK, N.Y. […]

OAAA · Promoted content
Wed, Dec 13, 2023 at 9:30 PM

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Programmatic DOOH ad platform Hivestack is acquired by online ad tech platform Perion Network for $100 million

Transaction allows Perion to tap into the fast-growing DOOH channel. NEW YORK & TEL AVIV--Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, has completed the acquisition of Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company. […]

Perion Network Ltd
Tue, Dec 12, 2023 at 10:41 PM

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Big names revealed in OAAA’s 82nd OBIE Awards jury

Illustrious Jury Chaired by JOAN Co-Founder and CCO Jaime Robinson.  The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence in OOH advertising design and execution. […]

OAAA
Tue, Dec 12, 2023 at 5:47 PM

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DOOH supply-side platform Location Media Xchange (LMX) adds 15,000 media assets in APAC to its inventory via integration with DOmedia and BillboardsIn

12th December 2023, Malaysia – Location Media Xchange (LMX) and DOmedia have made over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and India. […]

Location Media Xchange (LMX) · Promoted content
Tue, Dec 12, 2023 at 5:41 PM

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World Out-of-Home Organization will hold Hong Kong 2024 Global Congress June 5-7

World Out of Home Organization Global Congress in June 2024. The Congress will be held at the Grand Hyatt hotel, overlooking bustling Victoria Harbour, from June 5-7. The 2024 Congress follows the Global Congress in Lisbon in 2023, with over 500 delegates, as well as a 2nd regional APAC Forum in Bali and next year's forthcoming Africa Forum to be held in Cape Town from March 11-13. […]

World OOH
Fri, Dec 8, 2023 at 2:49 PM

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See who won OAAA’s OOH Media Plan awards this year

MilkPEP Wins OOH Media Plan of the Year & Gold Award for ‘26.2’ Campaign in Support of Female Marathon Runners WASHINGTON, D.C. […]

OAAA
Tue, Dec 5, 2023 at 7:14 PM

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OAAA-commissioned study finds brands are buying more OOH because it’s effective

DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent. […]

OAAA
Tue, Dec 5, 2023 at 2:09 PM

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Global takes over outdoor advertising contract for Metro Barcelona from JCDecaux

Global Spain, a division of Global, the Media & Entertainment Group, has been awarded the exclusive ad sales contract for Metro Barcelona. Global will take over the contract from JCDecaux from 1st January 2024 until 2032. Global Spain manages advertising opportunities at 1,400 train stations and on more than 5,800 buses and trams across the nation. […]

Global
Thu, Nov 30, 2023 at 10:14 PM

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Swedish digital signage SaaS firm Zeta Display reports revenue increase of 11.6% for the 9 months of 2023

Net sales for the quarter amounted to SEK 115.4 (129.9) million. SaaS revenues were SEK 55.3 (48.4) million and represented 47.9% (37.3%) of net sales. Reported EBITDA was SEK -3.8 (17.2) million. […]

Zeta Display
Thu, Nov 30, 2023 at 6:15 PM

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DOOH agency Billups launches OOH analytics platform and measurement dashboard that uses mobile device data

Billups Analytics and Measurement Dashboard will use mobile device data to provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has launched Billups Analytics, an analytics platform specifically for OOH campaign performance tracking and measurement. […]

Billups · Promoted content
Thu, Nov 30, 2023 at 12:10 AM

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First campaign runs simultaneously on Piccadilly Lights, Times Square and LA digital billboards

The United is a network of spectacular digital billboards operated by Ocean Outdoor and Branded Cities. London, UK: Diriyah is the inaugural launch partner for The United, a premium transatlantic digital out of home (DOOH) network developed by Ocean Outdoor and Branded Cities. […]

Ocean Outdoor
Thu, Nov 30, 2023 at 12:10 AM

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DOOH ad operator Branded Cities renews its existing agreement for CF Toronto Eaton Centre Tower at Yonge and Dundas

Toronto, Canada – November 28, 2023 – Branded Cities is an out-of-home (OOH) company with a presence throughout North American advertising markets such as New York, Las Vegas, Los Angeles and Toronto. Branded Cities has renewed its long-term agreement with Cadillac Fairview (CF) for its CF Toronto Eaton Centre Tower. […]

Branded Cities · Promoted content
Wed, Nov 29, 2023 at 12:10 AM

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Pikasso Italia wins Euroma2 Exclusive Mall DOOH Advertising Concession

Rome, 28 November 2023. Following a competitive tender,  Quantela Inc. has awarded the exclusive mall DOOH advertising concession of Euroma2 to Pikasso Italia. […]

Pikasso Italia · Promoted content
Tue, Nov 28, 2023 at 12:08 AM

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