Press Releases

Study confirms combining moving and stationary out-of-home media boosts campaign lift by 50 to 100% (Free download)

Firefly and Reveal's new white paper shows audiences exposed to both formats are up to 2.5x more likely to engage, setting a new standard for OOH strategy. NEW YORK, NY October 8, 2025 / Advertisers relying on billboards and other stationary out-of-home (OOH) formats can significantly boost their campaign ROI by adding moving OOH into the mix, according to a new study released by Reveal. […]

Reveal Mobile · Promoted content
Wed, Oct 8, 2025 at 12:17 AM

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Clear Channel Outdoor Holdings, Inc. sells its business in Brazil to an affiliate of Eletromidia S.A.

Closing of Sale Marks Completion of Divestiture of Latin American Businesses. SAN ANTONIO, Oct. 1, 2025 -- Clear Channel Outdoor Holdings, Inc. […]

Clear Channel Outdoor Holdings, Inc.
Wed, Oct 1, 2025 at 11:02 PM

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Grocery TV says its in-store retail media platform surpasses 6,500 stores

The company says it now reaches 95 million unique shoppers. NEW YORK, Sept. 30, 2025 -- In-store retail media platform Grocery TV announced that it officially powers media in over 6,500 grocery stores nationwide, reaching 1 in 4 Americans. […]

GroceryTV · Promoted content
Tue, Sep 30, 2025 at 12:11 AM

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Lamar Advertising Company completes refinancing, strengthening balance sheet

BATON ROUGE, La., Sept. 25, 2025 -- Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), owner and operator of outdoor advertising and logo sign displays, has completed $1.1 billion in refinancing transactions through its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”), strengthening its balance sheet and improving its liquidity. […]

Lamar Advertising
Thu, Sep 25, 2025 at 5:38 PM

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WARC upgrades global ad market prospects following social media windfall; OOH is not even mentioned (?[Ed])

Growth forecasts for advertising spend have been upgraded this year (+1.2pp to +7.4%) to $1.17trn – the first uprating in more than 12 months. Alphabet, Amazon and Meta are set to take a combined market share of 55.8% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026. Nine in ten dollars of ad market growth are going to online-only platforms. […]

WARC
Thu, Sep 25, 2025 at 5:35 PM

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Clear Channel Outdoor selects Vistar Media to power ad serving, device management and programmatic selling across its DOOH network in 55 US airports

NEW YORK, Sept. 23, 2025 -- Vistar Media, the global provider of technology solutions for Out-of-Home (OOH) media and a T-Mobile Advertising Solutions company, today announced that Clear Channel Outdoor (CCO) has selected Vistar as a full-stack technology partner for its U.S. Digital Out-of-Home (DOOH) advertising network. […]

Vistar Media · Promoted content
Tue, Sep 23, 2025 at 12:10 AM

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Lamar Advertising plans to raise $400M through private placement of senior notes

BATON ROUGE, La., Sept. 22, 2025 -- Lamar Advertising Company (Nasdaq: LAMR) announced today that it is seeking to raise approximately $400.0 million through an institutional private placement of senior notes (the “Notes”) by its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”). […]

Lamar Advertising
Mon, Sep 22, 2025 at 5:22 PM

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Clear Channel Outdoor says its new tool can measure the impact of Out-of-Home (OOH) campaigns on store visits while the campaign is still active

NEW YORK, -- Clear Channel Outdoor (NYSE: CCO) has launched CCO Inflight Insights™, a first-of-its-kind measurement solution that allows brands to assess the impact of their Out-of-Home (OOH) campaigns on store visits while the campaign is still active, providing previously unavailable insights into the audiences visiting, when they're visiting, the distance they've traveled and more. […]

Clear Channel Outdoor
Thu, Sep 18, 2025 at 9:55 PM

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NielsenIQ (NIQ) and Displayce say their combined technologies can now measure sales lift from DOOH campaigns in Europe

CHICAGO--NIQ, a consumer intelligence company, and Displayce, a specialist technology suite for Out-of-Home advertising, are collaborating to bring advanced measurement capabilities to the European DOOH market. […]

NIQ
Tue, Sep 16, 2025 at 11:41 PM

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Global OOH ad management platform DoohClick enters the Canadian market and will power Movia’s DOOH network in airport lounges

DoohClick, the leading ad management platform for Out-of-Home (OOH) media owners, is excited to announce its first Canadian partner, Movia, marking the company’s entry into the Canadian market. […]

DoohClick · Promoted content
Tue, Sep 16, 2025 at 10:39 PM

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Rockbot integrates with Amazon signage to offer smaller retailers affordable tech to build in-store screen networks

OAKLAND, Calif. -- Rockbot, provider of digital media solutions for brick-and-mortar businesses, have collaborated with Amazon signage to make Rockbot's suite of services available on the easy-to-use, reliable and affordable Amazon Signage Stick. Rockbot's Digital Signage, Retail Media, and Streaming TV for Business solutions are now ready for use with the purchase of an Amazon Signage Stick. […]

Rockbot
Thu, Sep 11, 2025 at 10:41 PM

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Digital signage software provider Creative Realities denies patent infringement alleged by Alpha Modus, Corp

LOUISVILLE, Ky., Sept. 08, 2025 -- Creative Realities, Inc. (NASDAQ: CREX) (the “Company” or “CRI”), a leading provider of digital signage, media and AdTech solutions, announced today that it will vigorously defend itself against accusations of patent infringement alleged in a lawsuit filed in Texas federal court by Alpha Modus, Corp., a subsidiary of Alpha Modus Holdings Inc. […]

Creative Realities, Inc.
Mon, Sep 8, 2025 at 7:38 PM

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Google joins as a key sponsor of Questex’s Digital Signage Experience 2025 taking place in San Diego October 19-21, 2025

Questex’s Digital Signage Experience (DSE) 2025, the preeminent event and digital platform for the digital signage industry, has added new world-class speakers, brand-new industry sponsors including Google, and curated experiences that make this year’s event unmissable. DSE takes place October 19–21 at the Hilton San Diego Bayfront. […]

DSE by Questex · Promoted content
Wed, Sep 3, 2025 at 12:10 AM

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OUTFRONT Media Inc. appoints Nick Brien as Chief Executive Officer, adds Netflix, Magnite executives to the Board

NEW YORK, Aug. 21, 2025 — The Board of Directors of OUTFRONT Media Inc. (NYSE: OUT) has appointed Nick Brien as Chief Executive Officer, effective immediately. […]

Outfront Media Inc.
Thu, Aug 21, 2025 at 10:35 PM

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The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) reshuffles the Board of Directors

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has restructured its Board of Directors for the upcoming term. Bob Leroux from PATTISON Outdoor has been appointed the new Board Chair of COMMB, and Debbie Benadiba, CEO of Talon OOH Canada, will serve in the newly created role of Deputy Chair. […]

COMMB
Thu, Jul 31, 2025 at 10:58 PM

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