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Programmatic DOOH SSP Location Media Xchange (LMX) Connects to DoohClick’s Ad Management Platform to Expand Demand Opportunities

Wednesday, February 28, 2024 · Promoted content

Kuala Lumpur, 28th February 2024 – Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has integrated with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners.

Driven by the OOH industry’s need for modernization, DoohClick is an intuitive platform that transforms how media owners operate. This integration with LMX’s Supply Side Platform (SSP) brings a new level of efficiency and opportunities for OOH media owners.

The collaboration facilitates a seamless connection between LMX’s SSP and DoohClick’s CMS, allowing media owners to tap into a diverse range of programmatic advertising demand.

This integration offers effortless access to programmatic advertising demand for DoohClick’s CMS users, empowering them to connect directly with LMX’s expansive advertising demand network, which is especially strong in emerging regions like APAC, Middle East and Africa, and Latin America.

Srikanth Ramachandran, Founder and Group CEO of Moving Walls commenting on the partnership, stated, “It is critical that OOH software reduces manual processes and friction when it comes to managing several demand partners. We will continue to partner with the different stakeholders in the OOH ecosystem to make this happen. ”

DoohClick CEO Jonas Glad said: “Unlike other SaaS providers, DoohClick is SSP agnostic. We don’t lock clients into a single system. Adopting a collaborative, flexible approach allows media owners the opportunity to run programmatic campaigns on whichever system they choose, opening up programmatic buying to new markets.”

This partnership reflects the commitment of both LMX and DoohClick to enriching the capabilities and opportunities available to digital signage networks. By seamlessly connecting advertisers and media owners, this integration contributes to the continued growth and success of the programmatic DOOH industry.

About LMX

Location Media Xchange (LMX) is the supply-side arm of the Moving Walls Group, providing enterprise software solutions for OOH media owners. LMX’s platform offers Revenue Management, Inventory Management, Connector to Programmatic Advertising Demand, Audience Measurement, and Dynamic Content Management, among other capabilities. Over 500 media owners worldwide leverage LMX’s platform to streamline operations and enhance revenue.

About DoohClick

Developed in Sweden over the past 12 years, DoohClick is a state-of-the-art ad tech platform and network for out-of-home (OOH) media owners and operators who are looking to modernize, democratize and monetize their business. DoohClick is a fully independent company providing new business opportunities and updating legacy OOH systems across 13 markets. Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting in a single workflow.

Published on Wednesday, February 28, 2024 at 12:08 AM

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