Tuesday, July 23, 2024

Out-of-home campus media operator Tassel Media acquires American Campus Media

Thursday, February 22, 2024

Tassel Media has acquired American Campus Media (formerly the College Billboard Network, CBN). With the acquisition of American Campus Media’s Out-of-Home (OOH) campus advertising network, Tassel Media assumes the rights to over 700 faces across the nation, increasing its scale and impact.

“We are thrilled to announce our acquisition of American Campus Media, says Dennis Peñate, Founder & CEO at Tassel Media. “With ownership of an additional 700 faces, this acquisition amplifies our ability to deliver immersive advertising solutions, elevating brands’ interactions with the ever so hard to reach 18-24 demographic.”

By integrating American Campus Media’s vast network of high-impact out-of-home media placements, including at campus locations such as student unions, academic halls, campus libraries, dining halls, dormitories, and more, Tassel Media crafts an unparalleled canvas for brands to leave an indelible imprint on the hearts and minds of young consumers. As Tassel Media assumes the leading role, its commitment to making a positive impact on young people remains steadfast. With an unwavering focus on customer-centricity, Tassel Media invites brands and agencies to join them on an exhilarating journey of engagement and influence.

About Tassel Media: Leading the charge in redefining the out-of-home campus media experience, Tassel Media proudly stands among a small group of Latino-led companies making significant strides in the out-of-home media landscape. Under the leadership of Dennis Peñate, a seasoned veteran in the space, Tassel Media embodies a commitment to diversity and excellence. Beyond providing impactful out-of-home media solutions for brands targeting the 18-24 audience, Tassel Media also serves as a beacon of inspiration for aspiring professionals from underrepresented backgrounds. With Dennis Peñate at the helm, Tassel Media is not merely a company; it is a testament to the heights that can be achieved through expertise, innovation, and a dedication to inclusivity in the dynamic world of advertising.

Media Contact

Dennis Peñate, Tassel:Media, 1 (510) 767-0707, hello@tasselmedia.com, www.tasselmedia.com

Published on Thursday, February 22, 2024 at 4:12 PM

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