Press Releases

UK advertising spend forecast to rise to £35bn this year, OOH up 46.4% in Q2, 2022 (AA/WARC)

SPEND PROJECTED TO NEAR £10BN DURING Q4 WORLD CUP CHRISTMAS PERIOD   London, October 27th, 2022: The latest Advertising Association/WARC Expenditure Report has forecast the value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9bn, though this does reflect a downgrade of 1.7pp from the previous forecast in July. […]

AA/WARC
Wed, Oct 26, 2022 at 10:38 PM

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Pearl Media gets the exclusive marketing and media rights to the out-of-home media assets at Miami’s financial centre (Pearl Media)

Pearl Media re-enters the Miami Market with highly trafficked Brickell City Centre. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific media buys through partnerships with some of the most sought-after mixed-use developments and OOH assets in urban core downtown markets around the country. […]

Pearl Media PR
Wed, Oct 26, 2022 at 7:21 PM

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PPDS set to show Philips professional displays and solutions at InfoComm Southeast Asia 2022

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and complementary solutions, has confirmed its participation at InfoComm Southeast Asia 2022 in Bangkok next month (November 2-4), with world-first product demonstrations also confirmed. […]

PPDS PR
Wed, Oct 26, 2022 at 4:39 AM

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Edison Interactive, Alpine Media launch a platform where advertisers can book campaigns themselves, budgets can start with $500 (PRNewswire)

Edison Interactive launching its digital-out-of-home self-serve advertising solution to ski resorts in partnership with Alpine Media, the resort media system delivering content to chairlifts, gondolas, mobile apps, digital signs, and resort lodging. […]

Edison Interactive PR
Tue, Oct 25, 2022 at 11:16 PM

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Omnichannel ad platform Blis adds DOOH inventory from JCDecaux via programmatic platform VIOOH (VIOOH)

Blis, a company that describes itself as "the audience-first platform that doesn't rely on personal data," has integrated with VIOOH, a global digital out-of-home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform. The partnership kicks off today in the UK, with other European markets, the US and Australia to follow. […]

VIOOH
Tue, Oct 25, 2022 at 7:45 PM

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Point-of-sale digital signage network Advana selects Vistar Media as a full-stack tech platform (PRWeb)

Vistar Media's full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana will use Vistar’s full stack- including its ad server, device and content management software, and supply-side platform - to manage all inventory and create a seamless content and ad delivery experience. […]

PRWeb
Mon, Oct 24, 2022 at 6:21 PM

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Digital billboard maker Watchfire acquires competitor Anthem Displays, LLC (Watchfire)

Watchfire Signs, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Anthem Displays, LLC. Headquartered in Elizabethtown, NC, Anthem Displays has been engaged as a digital billboard manufacturer since 2014 and was previously held by Circle Graphics. […]

Watchfire
Sun, Oct 23, 2022 at 7:41 PM

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Two cinema ad operators combine inventory to form the largest cinema advertising network (Business Wire)

National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the luxury, dine-in and art house cinema advertising network, have formed a strategic sales relationship, the Elevate Cinema Network (Elevate). […]

Business Wire
Thu, Oct 20, 2022 at 5:20 PM

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Kevani to launch two double-sided digital billboards on Interstate-5 in Southern California in Q1, 2023 (PRNewswire)

The two structures each feature double-sided digital displays, with 10mm pitch resolution on 14-by-48-foot screens. The billboards will be seen by travelers en route to Los Angeles to the north and Anaheim to the south on I-5. KEVANI has begun pre-selling the space to national advertisers. […]

Kevani
Wed, Oct 19, 2022 at 12:10 AM

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UK’s DOOH ad operator Global makes ad inventory on the Elizabeth line available for programmatic buying via 12 demand-side platforms (Global PR)

One of Europe's biggest construction projects, Elizabeth line is a 73-mile (118km) railway in south-east England. Global, the media & entertainment group, has completed the integration of the Elizabeth line into its digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens. […]

Global
Tue, Oct 18, 2022 at 6:11 PM

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Volta Media says advertisers can now buy its DOOH inventory via any programmatic SSP platform (Business Wire)

Volta Inc. (NYSE: VLTA) ("Volta"), an electric vehicle ("EV") charging and media company, announced that all advertisers now have equal and complete access to the Volta Media™ Network’s full range of programmatic inventory, regardless of which platform they use to buy media. […]

Volta
Tue, Oct 18, 2022 at 11:34 AM

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Philips Digital Signage (PPDS) debuts stretched displays for tight spaces (PPDS)

PPDS, the exclusive global provider of Philips professional displays and solutions, has unveiled Philips S-Line – a series of stretched digital signage displays. […]

PPDS
Mon, Oct 17, 2022 at 5:11 PM

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InfoComm Southeast Asia Back In-person November 2-4, 2022 in Bangkok (InfoComm Asia)

Now, after the Covid-resultant pause, the Show is back - as an in-person show, with access to new pre-show planning and engagement tools that will enhance the visitor experience. InfoComm Southeast Asia 2022 will take place from 2 to 4 November at the Bangkok International Trade and Exhibition Centre (BITEC). […]

InfoCommAsia
Sun, Oct 16, 2022 at 4:09 PM

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Volta Media™ Network says it “Enables” 3D Ad Campaigns Across Its Network of DOOH Screens (Volta Charging)

In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brand’s website. […]

Volta
Fri, Oct 14, 2022 at 12:10 AM

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UK Out-of-Home Advertising Revenue up +79% in First Half of 2022 (Outsmart)

Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported. […]

Outsmart
Thu, Oct 13, 2022 at 11:07 PM

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