Saturday, May 25, 2024

Volta Media™ Network says it “Enables” 3D Ad Campaigns Across Its Network of DOOH Screens (Volta Charging)

Friday, October 14, 2022

In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brand’s website. Volta also offers advertisers a suite of measurement capabilities to report on a variety of business impacts — including down-funnel metrics like incremental sales lift and incremental return-on-ad-spend (ROAS), with targeted Volta campaigns generating ROAS 56 percent above industry average. Volta Media also offers flexible buying options, including the ability to access 100 percent of Volta’s media inventory programmatically on industry-leading supply-side platforms, including Vistar and Place Exchange.

Volta’s media network delivers more than one billion monthly impressions across 39 designated marketing areas (DMAs) — including top-ranked DMAs such as Los Angeles, Chicago, Dallas-Ft. Worth, San Francisco, Washington D.C., and New York — and is distinct due to its integration into EV charging stations and its premium placement directly along the path to purchase. Volta’s chargers are located directly in front of popular retailers and commercial centers, such as Walgreens, Albertsons, Giant Food, Stop & Shop, and Tanger Outlets, allowing advertisers to reach audiences as they finalize their shopping lists before entering a store.

Volta Media™ Network Enables 3D Ad Campaigns Across Its Network of Digital Screens (Photo: Business Wire)

Volta’s fully customizable 3D creative further expands its media network’s impact and ability to attract high-value advertising partners. On average, consumers are exposed to between 6,000 and 10,000 advertisements each day. 3D advertising allows brands to capture attention with eye-catching, immersive creative, which is a key reason marketers at leading brands such as Nike and Amazon Video have launched 3D campaigns this year.

“3D creative has emerged as a promising way to cut through the crowded media landscape,” said Susan Haar, Managing Director at Kinetic Worldwide. “3D provides a rich, immersive exchange that allows customers to see products differently, resulting in impressive engagement and conversions. We look forward to working alongside forward-thinking media partners like Volta to bring the next era of 3D campaigns to life for our clients.”

“This is another example of Volta Media adding innovative digital capabilities to drive measurable impact for our advertising partners and the planet, thanks to our dual charging and media model,” said Mike Schott, EVP of Media at Volta. “Volta’s premium placements at the doorsteps of locations millions of Americans visit weekly provide our partners an uncluttered environment to reach key audiences. Our ability to feature 3D creative directly along the path to purchase means our advertising partners will be able to reach consumers with an exciting, engaging experience moments before they enter a location and open their wallets.”

Published on Friday, October 14, 2022 at 12:10 AM

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