Press Releases

PQ Media report says global digital out-of-home ad spend grew 24.9% in 2022, and 36.9% in the US

Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, grew 24.9% in 2022, driven by a 36.9% surge in the United States, as both global and US DOOH ad spend are poised for strong growth again in 2023, according to new research from PQ Media. […]

PQ Media
Tue, Jan 10, 2023 at 5:46 PM

Permalink

Acquire Digital integrates its digital signage software (content management system) with Adomni’s Programmatic DOOH buying platform

Acquire DOOHAd is a content management system that was developed by Acquire Digital. DOOHAd automatically creates playlists of sold out-of-home advertising to an unlimited number of DOOH displays. Through this integration, Acquire Digital clients can choose to partner with Adomni to help them fill any unsold inventory without having to source the advertisements themselves. […]

Acquire Digital
Tue, Jan 10, 2023 at 12:14 AM

Permalink

Marks & Spencer Pilots Zyler Virtual Try-On Technology (EINNews)

M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing brand Jaeger . The introduction of this technology provides a personalized shopping journey where customers become the model. Shoppers add a head and shoulders photo and basic measurements to see themselves digitally in the Jaeger collection. […]

Zyler
Tue, Jan 10, 2023 at 12:10 AM

Permalink

DPAA Member Profile: BCN Visuals – a 3D DOOH content studio

We interviewed Lina Maggi, VP of Partnerships & Head of OOH, BCN Visuals. What does BCN Visuals do? BCN Visuals is an award-winning innovation technology company and digital studio known for pioneering 3D anamorphic content and revolutionizing DOOH. […]

DPAA
Sun, Jan 8, 2023 at 7:06 PM

Permalink

Global advertising spend forecasts reduced by $90bn, to $880.9bn, as digital slowdown bites: WARC report

5 January 2023 – The coming 12 months may usher in a new pattern for global advertising investment. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. […]

WARC
Thu, Jan 5, 2023 at 5:24 PM

Permalink

PPDS to unveil digital signs that can show content ‘entirely without power’

PPDS says it will unveil a new signage range capable of showing content entirely without power. Amsterdam, January 2023: PPDS, the exclusive global provider of Philips professional displays and solutions, is delighted to confirm its participation at ISE 2023 in Barcelona (January 29 – Feb 3). […]

PPDS
Wed, Jan 4, 2023 at 10:34 PM

Permalink

Motio will acquire oOh!media’s Café and Venue Digital Place-Based Networks for $2.35mn

Motio Limited (ASX:MXO) has entered into binding terms to acquire oOh!media’s Café and Venue Digital Place Based networks for $2.35 million under a vendor financing facility provided by oOh. The two networks comprise of over 450+ locations reaching audiences in long dwell time environments. […]

NNR
Fri, Dec 23, 2022 at 6:13 PM

Permalink

Clear Channel Outdoor Holdings, Inc. to Sell its Switzerland Business to Goldbach Group, an Affiliate of TX Group, for US$ 92.7 million (PRNewswire)

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") has entered into a definitive agreement to sell its business in Switzerland to Goldbach Group AG, an affiliate of TX Group AG, for CHF 86.0 million, or US$ 92.7 million1. […]

Clear Channel Outdoor Holdings, Inc.
Thu, Dec 22, 2022 at 4:53 PM

Permalink

The Gores Group sells operator of 30,000 DOOH screens on jukeboxes AMI to Coral Tree Partners (Businesswire)

AMI Entertainment Network (“AMI”), a leading digital jukebox business that provides tech-driven in-venue digital music and video entertainment and advertising content to the bar and restaurant industries, has been acquired by Coral Tree Partners (“Coral Tree”), a Los Angeles-based media and entertainment focused private equity firm, from The Gores Group, LLC (“The Gores Group” or “Gores”), a global investment firm. […]

Businesswire
Mon, Dec 19, 2022 at 11:50 PM

Permalink

Point-of-care DOOH ad operator Mesmerize to install screens in CARE Pharmacies throughout the US (PRNewswire)

Mesmerize an out-of-home media company specializing in patient education at the point of care, is expanding its pharmacy network to include screens in CARE Pharmacies Cooperative locations. CARE Pharmacies Cooperative, the 2021 Regional Drug Chain of the Year, comprises over 130 locations nationwide and is expanding. […]

Mesmerize
Sun, Dec 18, 2022 at 5:36 PM

Permalink

Retail Fluent launches a 1,000-screen DOOH network in 300 markets (PRWeb)

Retail Fluent, Inc., a leading retail innovation, design and décor firm, today announced the launch of its retail media network and service platform for independent and specialty grocers as well as supermarket chains. […]

Retail Fluent
Wed, Dec 14, 2022 at 5:35 PM

Permalink

Quotient Wins The Drum’s Inaugural Award for Best Use of Programmatic Out-of-Home

As part of Quotient’s award-winning submission, the company highlighted a recent multi-layer omnichannel campaign that raised awareness of TYLENOL® as a safe and trusted option recommended by healthcare professionals for those who are not able to take certain pain relievers due to high blood pressure. […]

Quotient
Wed, Dec 14, 2022 at 12:10 AM

Permalink

New dates set for DSE 2023 (Questex)

Following a very successful DSE 2022 show in Las Vegas, we have listened to the feedback from our customers, attendees, vendors, and the Las Vegas Convention Center and decided to move the dates for our 2023 event. […]

Questex
Tue, Dec 13, 2022 at 9:17 PM

Permalink

Mediaco sells assets of Fairway Outdoor to Lamar Advertising for $78.6M

The deal includes more than 3,500 billboard faces in seven states in the southeastern and central US. Lamar shares were also 2.8% higher. MediaCo Holding (MDIA) rose more than 20% after announcing late Monday the sale of its Fairway Outdoor advertising business to Lamar Advertising (LAMR) for $78.6 million. […]

Various sources
Tue, Dec 13, 2022 at 9:11 PM

Permalink

IHG Hotels and Resorts teams up with PPDS for global rollout of Philips MediaSuite TVs

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products and solutions, has announced a brand new partnership with IHG Hotels & Resorts, bringing its advanced Chromecast™ built-in Philips MediaSuite hospitality TVs to deliver IHG’s next generation in-room entertainment solution. […]

Philips Digital Signage
Tue, Dec 13, 2022 at 6:23 AM

Permalink