Sunday, April 21, 2024

Press Releases

Tuesday, October 18, 2022 Tue, Oct 18, 2022

UK’s DOOH ad operator Global makes ad inventory on the Elizabeth line available for programmatic buying via 12 demand-side platforms (Global PR)

One of Europe's biggest construction projects, Elizabeth line is a 73-mile (118km) railway in south-east England. Global, the media & entertainment group, has completed the integration of the Elizabeth line into its digital advertising platform, DAX, making Global the biggest digital outdoor network in the UK with over 4000 screens. […]

Tue, Oct 18, 2022 at 6:11 PM

Monday, October 17, 2022 Mon, Oct 17, 2022

Sunday, October 16, 2022 Sun, Oct 16, 2022

Friday, October 14, 2022 Fri, Oct 14, 2022

Volta Media™ Network says it “Enables” 3D Ad Campaigns Across Its Network of DOOH Screens (Volta Charging)

In addition to 3D features, Volta Media offers a set of dynamic creative options, including real-time weather triggers allowing brands to serve advertisements based on the weather, mobile retargeting enabling brands to reconnect with consumers after they’ve seen an ad on a Volta screen, and QR code activations redirecting consumers to a brand’s website. […]

Fri, Oct 14, 2022 at 12:10 AM

Thursday, October 13, 2022 Thu, Oct 13, 2022

UK Out-of-Home Advertising Revenue up +79% in First Half of 2022 (Outsmart)

Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported. […]

Thu, Oct 13, 2022 at 11:07 PM

Tuesday, October 11, 2022 Tue, Oct 11, 2022

Monday, October 10, 2022 Mon, Oct 10, 2022

Vistar Media and Place Exchange make their unified auction tools interoperable to enable joint mediation for programmatic DOOH buys (BusinessWire)

Two programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - have integrated each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. […]

Mon, Oct 10, 2022 at 12:10 AM

Sunday, October 9, 2022 Sun, Oct 9, 2022

Thursday, October 6, 2022 Thu, Oct 6, 2022

Self-serve omnichannel programmatic ad platform StackAdapt adds DOOH inventory from Vistar Media (Businesswire)

By adding digital out-of-home advertising to its multi-channel capabilities, StackAdapt creates a new channel to target users and drive new net growth. Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Additional inventory that helps form a holistic approach for a client’s digital marketing plan. […]

Thu, Oct 6, 2022 at 4:05 PM

Wednesday, October 5, 2022 Wed, Oct 5, 2022

Tuesday, October 4, 2022 Tue, Oct 4, 2022

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