Saturday, July 13, 2024

Digital billboard maker Watchfire acquires competitor Anthem Displays, LLC (Watchfire)

Sunday, October 23, 2022

Watchfire Signs, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Anthem Displays, LLC.

Headquartered in Elizabethtown, NC, Anthem Displays has been engaged as a digital billboard manufacturer since 2014 and was previously held by Circle Graphics. The company has produced and installed over 350 digital billboards.

Key employees will be retained, and the products and services provided by Anthem will be integrated under the Watchfire brand.

This transaction represents the first add-on acquisition that Watchfire has completed since H.I.G. Capital acquired Watchfire earlier this year.

About Watchfire.
Watchfire designs and engineers the best looking, most durable outdoor LED signs, indoor displays, digital billboards, and video scoreboards, which help businesses and organizations communicate effectively, increase visibility and drive growth. Headquartered in Danville, IL, Watchfire has manufactured electric signs for 90 years and LED displays since 1998 using meticulously sourced components from around the world. Watchfire has more than 65,000 LED displays in operation worldwide and has more digital billboard customers in the U.S. than any other brand. For information, please refer to the Company’s website at

About H.I.G. Capital.
H.I.G. is a leading global private equity and alternative assets investment firm with over $50 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach.

Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm’s current portfolio includes more than 100 companies with combined sales in excess of $30 billion. For more information, please refer to the H.I.G. website at
* Based on total capital commitments managed by H.I.G. Capital and affiliates.

About Anthem
Founded in 2014, Anthem Displays covers the full digital display value chain from design and production to commercialization of LED displays. Located in Elizabethtown, North Carolina, the Company provides a range of turnkey products, including supporting parts and services, that enable Anthem to deliver an end-to-end value-added customer experience to OOH advertising companies. For more information, please visit

Published on Sunday, October 23, 2022 at 7:41 PM

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