Press Releases

US media buyers increase new budgets and reallocation of budgets from other media into programmatic DOOH (VIOOH)

VIOOH, the premium global digital out of home (DOOH) supply-side platform, released its annual programmatic DOOH research paper. The findings show that the future of programmatic DOOH looks bright with investment increasingly coming from new budgets or being moved from other traditional and digital channels. […]

VIOOH
Tue, Oct 11, 2022 at 8:32 PM

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Vistar Media and Place Exchange make their unified auction tools interoperable to enable joint mediation for programmatic DOOH buys (BusinessWire)

Two programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - have integrated each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge of advertiser demand for out-of-home (OOH), bringing new investment into the channel. […]

BusinessWire`
Mon, Oct 10, 2022 at 12:10 AM

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CES 2023 in-person show will take place January 5, 2023, on track to be the largest post-pandemic tech event to date (PRNewswire)

The Consumer Technology Association predicts that CES® 2023 will likely be the largest in-person, audited business event to take place in the U.S. since early 2020. The show footprint is on track to grow more than 40% larger than CES 2022. […]

CES via PRNewswire
Sun, Oct 9, 2022 at 2:16 PM

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Self-serve omnichannel programmatic ad platform StackAdapt adds DOOH inventory from Vistar Media (Businesswire)

By adding digital out-of-home advertising to its multi-channel capabilities, StackAdapt creates a new channel to target users and drive new net growth. Other benefits delivered to StackAdapt clients from its Vistar partnership include: Increased brand awareness and user reach with a new format. Additional inventory that helps form a holistic approach for a client’s digital marketing plan. […]

Businesswire
Thu, Oct 6, 2022 at 4:05 PM

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Second largest federal credit union takes over advertising space at the the Concourse C Connector at Washington Dulles International Airport (PRNewswire)

Clear Channel Airports has signed a new multi-year, multimillion dollar sponsorship with PenFed Credit Union that includes a brand takeover of the Concourse C Connector at Washington Dulles International Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA). […]

PRNewswire
Wed, Oct 5, 2022 at 12:55 PM

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JCDecaux acquires a new legal status as a European company (Globenewswire)

JCDecaux SA (Euronext Paris: DEC), The registration of JCDecaux SA as a European Company, which was approved by the Combined General Meeting of Shareholders on May 14th 2020, became effective in the Trade and Companies Register on September 27th 2022. This new legal status reinforces the European dimension of a global Group for all its stakeholders. […]

Globenewswire
Tue, Oct 4, 2022 at 7:25 PM

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Newly-launched DOOH Taskforce within Prebid.org aims to simplify and drive transparency across programmatic supply chain

Hivestack's CTO appointed Chairman of Prebid's DOOH Taskforce. The Prebid DOOH Taskforce's purpose is to enhance the Prebid framework with DOOH support and designing what the DOOH format looks like in the Prebid framework (compared to display, video-instream, video-outstream, etc.) websites, and work with other committees on new and improved documentation. MONTREAL, Oct. […]

Newswire
Tue, Oct 4, 2022 at 7:04 PM

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OAAA/Harris report says most social media users see OOH ads in their feeds

WASHINGTON, Oct. 4, 2022 /PRNewswire/ -- TikTok users lead in reporting that they frequently notice OOH ads while on the platform (82%). Users of Instagram and Facebook are close behind (81% & 80%, respectively), and more than three-quarters of Snapchat and Twitter users also say they often see OOH ads in their feeds (78% & 76%, respectively). […]

PRNewswire · Promoted content
Tue, Oct 4, 2022 at 12:11 AM

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Planar Releases Fine Pitch, High Bright LED Video Wall Displays for Close Up Outdoor Viewing

Planar Luminate Ultra Series enhances viewing angles, supports comfortable viewing from as close as six feet and allows customers to build a fine pitch outdoor video wall of any size.  PORTLAND, Ore.--(BUSINESS WIRE)-- Display manufacturer Planar has released a fine pitch, high bright outdoor LED video wall designed for up close viewing. […]

Businesswire
Tue, Oct 4, 2022 at 12:11 AM

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NHL launches dynamic digital signage beginning this season (NHL)

The National Hockey League today debuts Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising that will launch for the 2022-23 season. […]

NHL PR
Mon, Oct 3, 2022 at 7:58 PM

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Daktronics installs the largest display in the southern hemisphere at Sydney’s Accor Stadium

BROOKINGS, S.D. – Sept. 30, 2022 – Bringing a larger-than-life view to Accor Stadium, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, worked with the venue in Sydney, Australia, to manufacture and install the Great Southern Screen, the widest main video display the company has ever installed in a sports stadium and the largest display in the southern hemisphere. […]

Daktronics
Mon, Oct 3, 2022 at 7:53 PM

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Navori QL digital signage software deployed at 150 El Pollo Loco restaurants

LAUSANNE, SWITZERLAND, October 3, 2022. Fire-grilled chicken restaurant chain El Pollo Loco has deployed Navori QL digital signage software to power digital menu board content inside 150 locations to date. The company can now update pricing and content on short notice while offering a more compelling visual experience as customers place orders. […]

Navori
Mon, Oct 3, 2022 at 7:45 PM

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Dahua Technology to Showcase Innovative Security and Signage Solutions at GITEX Global 2022

Dahua Technology to Showcase Innovative Security and Signage Solutions at GITEX Global 2022   Dahua’s participation at GITEX Global 2022 affirms the company’s commitment to the region and its partners in the security and display solutions market   Dubai, UAE, September 30, 2022 – Dahua Technology, the world-leading video-centric smart IoT solution and service provider, today announced its participation at GITEX Global 2022, the Middle East’s premier technology exhibition. […]

Dahua Technology
Mon, Oct 3, 2022 at 9:27 AM

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59% Of Americans Will Travel This Holiday Season, With Personal Vehicles & Flights Preferred For Transportation – Creating Opportunities for OOH Advertising

Consumers Report Noticing Out of Home Advertising Nearly 50% More During Day-to-Day Travel & Extended Trips, According to OAAA-Harris Poll Research WASHINGTON, Sept. 29, 2022 /PRNewswire/ -- This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation. […]

PRNEWSWIRE
Thu, Sep 29, 2022 at 11:11 PM

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Volta EV charging and DOOH media company cuts 10% of workforce, reduces other costs (BusinessWire)

This realighnment refocuses resources on accelerating the company’s successful digital advertising business, collaborating with Volta’s numerous retail and commercial property partners, and driving public-private partnerships that align with the $7.5 billion of funding the Federal government has allocated towards public EV charging infrastructure buildout under the Bipartisan Infrastructure Law. […]

BusinessWire
Thu, Sep 29, 2022 at 2:15 PM

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