As it enters its 10th year in operation, UK-based OOH media agency Talon rebrands as Talon International
Saturday, December 3, 2022
London, UK. 30, November, 2022. Talon, the global independent out-of-home (OOH) media agency, rebrands to reflect its ambitious global expansion ambitions.
Approaching its tenth year, Talon, which works with global brands such as Diageo, BBC, and McDonald’s, as well as leading agencies Omnicom, Havas, and Stagwell, delivers the most effective, innovative, and creative media solutions for OOH at global, national, and regional levels.
As part of the rebrand, all existing Talon brands will be brought together with one distinct voice, including its creative arm, Grand Visual, and Plexus – the largest independent global OOH planning and buying network covering 100 markets internationally – which will rebrand to TalonInternational.
The rebrand will be applied to every element of the Talon business and includes a website relaunch that showcases Talon’s work to transform OOH – from a legacy medium to one that is highly effective, data-driven, creative, and measurable – delivering proven effectiveness for clients.
This follows another incredibly successful year, which saw the company strengthen its presence with new office openings in North America, Asia-Pacific, and the Middle East. It also secured new investment from Equistone Partners Europe, providing capital to continue its global expansion through strategic acquisitions, as well as driving further technological innovation.
Sarah Parkes, Chief Sales and Marketing Officer, says: “Talon has changed a lot in the last nine years, from our humble beginnings as an independent challenger brand in the UK OOH specialist market to where we are now – the largest independent global OOH agency with an ever-increasing international footprint. We’ve invested in our people, in building market leading proprietary technology, and now we have further invested in our brand. Re-booting our brand look, feel and tone of voice takes Talon’s unique energy and spirit out into the world, and brings the Talon global family together with one voice.”
Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow up on Twitter and LinkedIn.