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OOH ad operator Statements Media launches ‘Canada’s first network of digital ad displays’ on Toronto taxicabs using hardware and software from Firefly and Hivestack’s programmatic DOOH platform (Accesswire)

Tuesday, November 22, 2022

Statements Media has exclusively licensed the proprietary hardware and software from Firefly. The initial deployment of 100 digital screens on the rooftops of Toronto taxicabs will be completed by November 30, with additional units scheduled to come online in 2023. The units allow for hyper-targeted advertising, delivering dynamic, audience-based campaigns depending on the taxicab’s exact location and time of day.


Statements Media Inc., Tuesday, November 22, 2022, Press release picture

The digital taxi top displays will deliver impressions across the Toronto CMA and will be available for programmatic campaigns on leading SSPs, including Hivestack. Data-rich campaign reporting including heat maps will show advertisers exactly where their targeted impressions are being delivered.

“In the U.S. market, Firefly operates over 2,000 of the industry’s highest quality digital screens along with the most robust audience targeting and full funnel measurement solutions in the mobility media category. We’re beyond excited to be able to offer this same industry-leading tech to Statements Media in Canada,” said Chris Polos, SVP of Business Development & Operations at Firefly.


Founded in 2005, Statements Media is a boutique outdoor advertising company based in Toronto that specializes in premium out-of-home properties and innovative advertising networks. Our diverse portfolio includes large-format digital boards, static and digital taxi tops, mobile digital screens, wall murals, parking garage media, parking receipt ads, and place-based signage in office and retail environments. We create memorable, targeted advertising campaigns for companies of all sizes.

For more information, please visit


Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using a suite of dynamic car top, in-car, and experiential solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.

Founded by Kaan Gunay (CEO), Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit

Jennifer Love

Published on Tuesday, November 22, 2022 at 5:19 PM

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