Saturday, July 20, 2024

On-boat static and digital billboard businesses are consolidating, upgrading ad inventory

Tuesday, September 19, 2023

Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, providers of waterway media advertising, have signed a deal with Trans4Media (T4), a transit advertising operator in Seattle, Washington. As a result, Ballyhoo Media and Pivot Media Ventures become the sole local and national sales representatives for Trans4Media. Trans4Media operates static and digital out-of-home (OOH) advertising across the Washington State Ferry (WSF) system – the largest ferry system in the United States with over 24 million riders annually, 22 vessels, and 20 terminals.
Trans4Media President, Jayne Russell, said, “Stay tuned for the addition of cutting-edge large-format digital assets at the new flagship terminal in downtown Seattle. Media planners and buyers can look forward to enhanced materials and expanded resources, ensuring seamless campaign delivery in the vibrant Seattle market.”
Tyler Zlatin, Chief Marketing Officer for Ballyhoo Media, shared his thoughts on this partnership, saying, “Trans4Media’s extensive local inventory in Seattle-Tacoma fits seamlessly into Ballyhoo’s portfolio of unmissable, high-impact advertising on the waterways. The ferry system is an incredible canvas for advertising partners, and we’re excited to infuse the latest technology in DOOH alongside Washington State’s massive investments into terminal and vessel upgrades.”
Brett Weinberg, Co-Founder of Pivot Media Ventures, stated “We are expanding our footprint in this top-tier market, establishing ourselves as the largest waterway media advertisers in the nation.”
The advertising program at WSF is a public-private partnership, which uses advertising dollars to offset the ridership costs for ferry-riders. This alignment is aimed at increasing revenue for Washington State Ferry and offering national and local advertisers access to this audience. Over the next decade, WSF is investing millions to enhance capacity, with an expected ridership growth of 30% by 2040.
Together, the Ballyhoo Media and Pivot Media Ventures teams combine expertise in campaign strategy, software solutions, expedited campaign turnaround times, and design capabilities.
For further information, please visit our website or contact
Washington State Ferries (WSF) is the largest ferry network in the U.S., featuring 22 advanced vessels and 20 strategically located terminals. Transporting over 24 million vehicles and passengers annually, WSF connects bustling metropolitan areas like Seattle and Tacoma to diverse communities across Puget Sound and the San Juan Islands. WSF serves as a major artery for commerce and tourism, providing vital access to key business districts, medical facilities, educational institutions, and entertainment venues.
The water is full of potential that’s yet to be explored. Ballyhoo Media is a family-owned water based advertising agency that is revolutionizing the way we live, experience, and communicate on the waterways. Founded by a love for the oceans, Ballyhoo encourages the community to build stronger connections with our natural environment through branded activations, unique events, public service announcements, and local partnerships. Since 2016, we have been utilizing digital screens for environmental messaging and education. With our 10% For the Water Program, 10% of advertising space is donated to environmental groups and nonprofits year-round. Learn more at
Founded in 2017 and based in New York City, Pivot Media Ventures is a leading Out-of-Home Media Company. With a diverse portfolio across top US Markets, Pivot Media Ventures’ inventory includes Digital Billboard Boats, Alternative Waterway Advertising, Traditional Bulletins, Wallscapes, Dedicated Wild Postings, Double Decker Bus Wraps, Digital Trucks and more.
Published on Tuesday, September 19, 2023 at 8:20 PM

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