Digital outdoor company QMS has launched four new digital large format billboards in South Australia.
The new premium billboards are positioned on key Adelaide arterials that will help deliver advertisers more than 23 million* impressions a week. The new digital large format locations are at Mile End at South Road, “The Don” on Sir Donald Bradman Drive, Goodwood Road at Cumberland Park, and Anzac Highway in Keswick.
QMS Chief Revenue Officer, Alex Kerley, said: “Over the past few years we’ve been committed to strategically expanding our digital footprint as we focus on the most premium products in the most sought-after locations.”
“This latest expansion represents a major investment in the South Australian market and our ongoing commitment to providing advertisers with the ability to influence audiences through impact across our premium digital network,” he said.
QMS’ expansion of digital footprint in South Australia follows strong growth in Queensland, with a substantial investment in digital locations throughout Brisbane and the Gold Coast areas including the state’s largest external full motion billboard in the heart of Brisbane’s Queen Street Mall.
