Editors’ Picks

Do digital billboards interfere with cellular antennas or vice-versa? (Billboard Insider)

This is a timely question because out of home companies are trying to generate new revenue by installing wireless antennas on billboards. John Barrett, Barrett Outdoor: Yes. There are many components in digital signs that have the potential to radiate signals in prohibited frequencies including cell phones. […]

billboardinsider.com
Wed, Feb 20, 2019 at 6:50 PM

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Why other outdoor operators don’t fear giants JCDecaux and Ooh (Mumbrella)

The end of 2018 saw an end to two outdoor brands in the Australian market: APN Outdoor and Adshel. The newly merged businesses, JC Decaux and Ooh Media, have outlined their plans for the new year. But what does this all mean for the other outdoor operators? […]

mumbrella.com.au
Wed, Feb 20, 2019 at 6:47 PM

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Vendor profile: online marketplace for digital billboard advertising Blip Billboards (Billboard Insider)

The company’s approach differs from many online OOH marketplaces in that it does not require a contract and allows advertisers to buy ads in single display increments. In 2018, the number of digital billboard operators using our service increased from 28 to 109, giving us inventory in most states. Of course, this kind of rapid adoption can only be fueled by one thing—advertiser revenue. […]

billboardinsider.com
Wed, Feb 20, 2019 at 6:44 PM

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Why OOH Is the Most Trusted Influencer (Media Village)

Out-of-home (OOH) is today's modern "influencer." In fact, 48% of brands use OOH to build brand awareness, and as a result these brands have seen their brand trust ratings grow 24% while consumer confidence improved by over 100%. Year over year, OOH has been a key driver in not only building brand awareness but in leading offline conversations. […]

mediavillage.com
Wed, Feb 20, 2019 at 6:44 PM

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MediaPost: U.S. Digital Ads Top Traditional Media, TV Sinks 2.2%, OOH up 1%

This year, digital will represent 54.2% of total U.S. ad spending, while traditional media will garner 45.8%. Mobile will account for two-thirds of the digital total: $87.06 billion. […]

mediapost.com
Wed, Feb 20, 2019 at 6:43 PM

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Adspace Africa partners with Eskimi DSP to integrate outdoor and online media buying (The Star)

Adspace Africa in partnership with Eskimi DSP, a Lithuania-based firm and the largest programmatic network in Africa, have today shortened the gap between outdoor buying and online advertising by allowing you to advertise offline and online at the same time. Businesses can now place a billboard anywhere in Kenya while also buying the equivalent online audience in the same location(s). […]

the-star.co.ke
Wed, Feb 20, 2019 at 6:33 PM

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JCDecaux renews and extends the advertising street furniture contract in Bilbao for 15 years (GlobeNewsWire)

The contract, which was previously split, covers the installation, cleaning and maintenance of: 254 advertising bus shelters, including 32 digital screens; 44 advertising smart clocks; 54 CIPs (City Information Panels), including 10 digital screens. […]

globenewswire.com
Wed, Feb 20, 2019 at 6:30 PM

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16:9: Digital signage provider STRATACACHE Aims To Be a $5B Revenue Company By 2025

STRATACACHE CEO Chris Riegel is doing a press conference this morning in Dayton, Ohio to lay out for local media why he has recently bought two of the largest office properties in the city’s downtown. He says the intention is to move 150 staffers into the buildings in the next couple of years, and to pump $30 million into the buildings for modernization. […]

sixteen-nine.net
Wed, Feb 20, 2019 at 10:00 AM

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16:9: DSE 2019 Booth Previews: WTIwireless Showing Customized Connectivity For Signage Networks

WTIwireless – DSE Booth Number 2534 Why do people going to DSE need to put your company on their Must See list of booths?  We have data plans that start as low as $1 and GBs starting as low as $5. […]

sixteen-nine.net
Wed, Feb 20, 2019 at 8:10 AM

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Legal dispute between OOH ad operator AirMedia and China Railway Century Media Advertising Co (PRNewswire)

AirMedia's subsidiary Guangzhou Meizheng Online Network Technology Co., Ltd. […]

prnewswire.com
Wed, Feb 20, 2019 at 2:30 AM

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16:9: Alberto Cáceres On Growing Trison Into Europe’s Largest Digital Signage Solutions Provider

Being in Amsterdam for ISE recently offered a chance to meet up and talk to some people who are squarely focused on business on the other side of the Atlantic. I knew Trison was a major player in digital signage solutions in its home country of Spain, but I didn’t realize the company had a far greater reach than that. […]

sixteen-nine.net
Wed, Feb 20, 2019 at 2:28 AM

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Laqshya Media’s new tool measures effectiveness of outdoor campaigns (Best Media Info)

This is India’s first-ever OOH audience measuring tool, developed in-house by LMG, that allows brands to target the right audiences with reach or budget as an objective for an OOH campaign. The OOH tool uses machine learning to deliver AI-optimised metrics and recommendations. […]

bestmediainfo.com
Wed, Feb 20, 2019 at 1:44 AM

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Digital Signage, AV in Sport Special: Creating a winning match day experience for the tech-savvy fan (Installation-International)

IPTV and digital signage technologies are the major drivers in this shift towards using video to enhance the matchday experience for spectators. IP video and digital signage technologies have been used effectively within stadiums for several years and have become an invaluable tool. […]

installation-international.com
Wed, Feb 20, 2019 at 1:17 AM

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Programmatic, Coming To A Billboard Near You (AdExchanger)

Supply curation and quality control are simpler and more manageable in DOOH only because there are so few publishers in the general OOH space. This means it is much easier for DOOH aggregators, such as Place Exchange, to basically handpick what goes into demand-side platforms. I would like to remain realistic about technology expectations. […]

adexchanger.com
Tue, Feb 19, 2019 at 7:02 PM

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Magna: China’s out-of-home advertising on the up (Shine)

China's out-of-home advertising market is expected to become the fastest growing segment in traditional media this year with strong spending and digitalization pace, according to a joint report by IPG Mediabrands's out-of-home (OOH) media buying and planning agency Rapport and its investment and media intelligence arm Magna. […]

shine.cn
Tue, Feb 19, 2019 at 7:01 PM

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