Editors’ Picks

IKEA’s OOH and DOOH ad campaign in India by Kinetic (Exchange4Media)

With a vast range of home furnishing products, the brand announced its launch with over 150 plus OOH media across Hyderabad city. Taking up niche media options like metro train and digital cab branding that displays location specific customized messages, the brand grabbed the attention of many by being present in every nook and corner of the city. […]

exchange4media.com
Wed, Aug 22, 2018 at 12:09 PM

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16:9: Start-Up Grabb-It Turns Rideshare Cars Into Rolling Digital OOH Posters

A San Francisco start-up called Grabb-It is trying to make a go of a Digital OOH advertising model that puts pico projectors in the back of ride-share cars that beam ads on to a rear passenger window. The ads show up on windows because of a transparent film overlay added to the window. The spots only run when the Uber or Lyft or whatever does not have an active fare. […]

sixteen-nine.net
Wed, Aug 22, 2018 at 12:09 PM

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Ooh Media sees slight profit increase ahead of anticipated Adshel acquisition (Mumbrella)

Last year, Ooh Media attempted to merge with its closest competitor, and the second-largest player in the out-of-home media space, APN Outdoor. Despite confidence from CEO Brendon Cook the merger would proceed, the competition watchdog raised concerns about market concentration and the deal was ultimately scrapped. […]

mumbrella.com.au
Wed, Aug 22, 2018 at 7:00 AM

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Daktronics Deploys New Generation Of Narrow Pixel Pitch Product Line (Nasdaq)

Designed and engineered with AV integrators in mind. Daktronics (NASDAQ-DAKT) has launched a new generation of the company's narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. […]

nasdaq.com
Wed, Aug 22, 2018 at 5:43 AM

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Delta’s new OOH campaign in Seattle (Marketing Dive)

Dive Insight: Delta continues to embrace out-of-home (OOH) marketing to boost brand awareness, drive social media chatter and potentially spur flight bookings. The airline's latest campaign takes a quirky approach to promote its expanded Seattle network and build on the fact that more than 60% of the city's residents are transplants, according to data cited in the blog post. […]

marketingdive.com
Wed, Aug 22, 2018 at 5:11 AM

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Tunity Joins DPAA

Tunity enables users to scan a muted live TV and get synchronized audio streamed directly to their mobile device in real-time. The technology is targeted to gyms, bar/restaurants, hospitals, waiting areas and universities, and for the hearing impaired. […]

dp-aa.org
Wed, Aug 22, 2018 at 4:00 AM

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16:9: Pierre Gendron On Stingray’s Digital Signage Expansion Plans

Stingray Digital Media Group is one the world’s biggest providers of multi-platform music services, with 11,000 commercial clients in 156 countries. […]

sixteen-nine.net
Wed, Aug 22, 2018 at 12:11 AM

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Forbes: Demand for hyperlocal targeting and unobstructed viewing fuels digital OOH advertising boom

Brands across categories are shifting their marketing dollars to invest in out-of-home (OOH) and digital OOH (DOOH) advertising. Then, they couple that with hyperlocal mobile campaigns to cut through the noise. […]

forbes.com
Tue, Aug 21, 2018 at 2:08 PM

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What would Copernicus do? Probably buy more digital out-of-home advertising (Martech Advisor)

In today’s advertising landscape, a similar phenomenon exists. Many brands struggle to make the consumer the center of their universe. They fail to understand that every interaction they have with a consumer is about said consumer and not their brand. […]

martechadvisor.com
Tue, Aug 21, 2018 at 2:01 PM

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Out-of-home advertising revenue up 4.7% in Q2 2018 (OAAA)

Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion. Year-to-date 2018 the OOH industry is up 3.6 percent, fueled by the highest quarterly growth the industry has experienced since Q4 2015. […]

oaaa.org
Tue, Aug 21, 2018 at 2:00 PM

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APN Outdoor signs five-year advertising deal with Sydney Airport (Passenger Terminal Today)

Sydney Airport, in New South Wales, Australia, has signed a five-and-a-half-year deal with out-of-home advertising firm APN Outdoor for marketing rights across T1 International, T2 Domestic, T3 Domestic and external signage throughout the airport precinct. […]

passengerterminaltoday.com
Tue, Aug 21, 2018 at 1:52 PM

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oOh!media reassures stakeholders that APN Outdoor airport win will not affect Qantas contract (BandT)

Following APN Outdoor’s $10 million Sydney Airport Corporation Limited (SACL) contract renewal this morning, an oOh!media spokesperson is assuring stakeholders the win will not impact oOh!’s other relationships. […]

bandt.com.au
Tue, Aug 21, 2018 at 1:45 PM

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Recap of the Outdoor Advertising Association Of Georgia Convention 2018 (OOHToday)

Day 1, featured an introductory welcome from OAAG Board Chair Bryan Gaylor of Clear Channel Outdoor, followed by Georgia Senior Director of Statewide Economic Development & Governmental Affairs, Bart Gobeil. Gobeil presented the impact of The Port of Savannah for our host city, the State of Georgia and the world-wide economic impact of the port. […]

oohtoday.com
Tue, Aug 21, 2018 at 1:36 PM

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WSJ: Late to the Driverless Revolution

America’s car industry dismissed the potential of autonomous driving for years as tech companies plunged ahead. Now Detroit is racing to catch up. Early in 2011, two top engineers for Google traveled together to Detroit on what amounted to a diplomatic mission. […]

wsj.com
Tue, Aug 21, 2018 at 1:33 PM

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Contribution to global ad spend by medium (Infographic by OAAA)

2017-2020 (US$M) Mobile Internet 72,603; Television 6,898; Out-of-home 3,031; Cinema 2079; ... […]

pbs.twimg.com
Tue, Aug 21, 2018 at 1:10 PM

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