Why OOH Is the Most Trusted Influencer (Media Village)
Out-of-home (OOH) is today's modern "influencer." In fact, 48% of brands use OOH to build brand awareness, and as a result these brands have seen their brand trust ratings grow 24% while consumer confidence improved by over 100%. Year over year, OOH has been a key driver in not only building brand awareness but in leading offline conversations. […]
Wed, Feb 20, 2019 at 6:44 PM