Editors’ Picks

Scott Wells: Mobile campaigns combined with outdoor ads yield 3 or 4x uplift in effectiveness (Billboard Insider)

And what we’ve seen on these campaigns is that if you’re doing mobile ads and your not using out of home you’re absolutely leaving money on the table. Because you’re getting 3 or 4x uplift in the action…when you coordinate mobile with out of home. So I tell people all the time “I don’t care if you buy mobile from me. […]

billboardinsider.com
Thu, Aug 23, 2018 at 11:37 PM

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Sydney Morning Herald: Australia’s competition regulator gives green light to outdoor media tie-up

Outdoor advertising companies' share prices rallied on Thursday after the Australian competition regulator gave the green light to global advertising giant JCDecaux's purchase of APN Outdoor Group, and OohMedia's acquisition of Here There & Everywhere's street furniture arm Adshel, in a major shakeup to the out-of-home advertising sector. […]

smh.com.au
Thu, Aug 23, 2018 at 1:24 PM

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Ad Age: Google is using real-time data in an outdoor campaign across New York

Digital outdoor ads, which are running in Manhattan and Brooklyn, feature copy based on real-time results for what's trending in each neighbourhood; for example pizza slices in Brooklyn or coffee in Long Island City. What's displayed is also based on the time of day and current weather. […]

creativity-online.com
Thu, Aug 23, 2018 at 1:23 PM

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Australia’s outdoor advertising deals to get the all clear (Australian Financial Review)

Australia's outdoor advertising market is set for a dramatic shake-up with mergers between the big four players to be cleared by the competition regulator on Thursday. French company JCDecaux has been seeking clearance to buy billboards company APN Outdoor, while ASX-listed oOh!media has also asked for permission to buy Adshel. […]

afr.com
Thu, Aug 23, 2018 at 1:22 PM

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US out-of-home ad revenues accelerate but trail GDP (Billboard Insider)

This week’s announcement of 4.7% growth in US out of home revenues during 2Q 2018 was good news. It was the highest quarterly US out of home growth in two years and represented the 33rd consecutive quarter of US out of home revenue growth. US out of home revenues, however, are not growing as fast as the US economy. […]

billboardinsider.com
Thu, Aug 23, 2018 at 12:58 PM

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Sharks attack interactive digital signage (DSToday)

Village Roadshow Studios, the makers of "The Meg," teamed up with JCDecaux Australia, an OOH company, to deploy interactive digital signage promoting the movie at the Southern Cross Station in Melbourne. The actual LCD touchscreen display featured the movie's name on the top and its release date on the bottom. On the sides of the display were the words, "Touch at your own risk! […]

digitalsignagetoday.com
Thu, Aug 23, 2018 at 12:51 PM

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16:9: Toshiba, Directable Debut All-In-One Smart Signage TVs Using Amazon’s Fire Tech

Toshiba now has Amazon’s Fire streaming media player integrated in one of its TV lines, and a small digital signage CMS company is touting an integration that effectively makes it a low-cost “smart” signage display. […]

sixteen-nine.net
Thu, Aug 23, 2018 at 9:02 AM

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Link Media Buys Key Outdoor for $38 million (Billboard Insider)

Link Media Outdoor is engaged in the outdoor advertising business with over 1,280 billboard structures and 2,900 advertising faces located in Alabama, Florida, Georgia, Illinois, Iowa, Missouri, Virginia, West Virginia, and Wisconsin. […]

billboardinsider.com
Thu, Aug 23, 2018 at 4:57 AM

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How to create award-winning OOH campaigns (Campaign via YouTube)

If the highlight of your day is looking at me for 4 minutes, with the occasional shot of the BT Tower, you're in luck! As a bonus, I say a bunch of words and offer tips on how to make award-winning OOH. Especially handy if you're entering the Ocean Outdoor Creative Competition this year. […]

youtube.com
Thu, Aug 23, 2018 at 12:24 AM

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ACCC approves both JCDecaux-APN and oOh!media-Adshel out-of-home mergers (Adnews)

Consumer watchdog the Australia Competition and Consumer Affairs Commission (ACCC) has approved both of the major acquisition deals in the out of home sector. Both JCDecaux and Ooh!Media were both given the go-ahead to complete their acquisitions of APN Outdoor and Adshel respectively. […]

adnews.com.au
Wed, Aug 22, 2018 at 10:34 PM

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oOh!media CEO Brendon Cook “not intimidated” by JCDecaux or APN Outdoor (BandT)

The CEO of oOh!media says the company is not worried at all about the challenge JCDecaux will present if its proposed acquisition of rival APN Outdoor is approved. Speaking to B&T, Brendon Cook said oOh!media is “very happy” to compete against a much bigger JCDecaux. […]

bandt.com.au
Wed, Aug 22, 2018 at 10:32 PM

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Internet of Things (IoT): Cheat sheet (TechRepublic)

Learn about IoT's benefits for businesses, IoT security risks, IoT-related jobs, how industries and smart cities are using IoT, and more. What is IoT? IoT is a layer of digital intelligence that makes a device smarter than it would be on its own. […]

techrepublic.com
Wed, Aug 22, 2018 at 1:14 PM

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The science behind effective out-of-home creative (Talon Outdoor via More About Advertising)

With the OOH medium itself constantly evolving, creative performance is not a subject with a linear solution. The rise of digital, paired with a smarter approach taken by brands and agencies alike means that creativity has exploded into the forefront of campaigns. […]

moreaboutadvertising.com
Wed, Aug 22, 2018 at 12:20 PM

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Data is Sparking New Levels of Creativity in OOH Advertising (MarTech Advisor)

The examples of data informing dynamic creative content within OOH are many. Already we’ve seen campaigns leveraging data from NOAA (National Oceanic and Atmospheric Administration) to serve content based on changing weather conditions and traffic data to speak directly to consumers stuck in a jam during their daily commutes. […]

martechadvisor.com
Wed, Aug 22, 2018 at 12:13 PM

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Daktronics, Inc. Sales Declined in First Quarter Fiscal 2019 Results (Market Insider)

Sales declined 11% to $154M for the quarter. Net income declined 45% to $4.6M for the quarter. Q1 Orders total was at $160M (+4%) with Commercial, which includes the digital billboard business at $36M (+20%); Live events at $39M (-36.%); High school & park recreation at $38M (+20%); Transportation at $22M (+136%) and International $24.06M (+20%). […]

markets.businessinsider.com
Wed, Aug 22, 2018 at 12:10 PM

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