Editors’ Picks

How to determine the optimal number of messages for your digital signage playlist (DSConnection)

What’s the optimal number of digital signage messages for audiences? There is no one size-fits-all solution, so how are system owners handling this? “My recommended approach would be as follows: First, settle on the average dwell time of the audience, that is, how long a viewer typically watches the screen/s per visit. […]

digitalsignageconnection.com
Mon, Jul 30, 2018 at 5:20 PM

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How out-of-home advertising makes your brand message unmissable (Marketing Mag)

New developments in out-of-home marketing powered by intelligent analysis have made placing your brand in the right context with the right audience a very real prospect. This article was sponsored by oOh!Media to let readers know about the Unmissable Awards and is part of our current special focus on the out-of-home sector. […]

marketingmag.com.au
Mon, Jul 30, 2018 at 5:18 PM

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16:9: Digital Signage Federation Launches Foundations Micro-Credential Program

The Digital Signage Federation has launched a self-paced online course aimed at industry newbies who want to get a base level of knowledge about what’s what. The course is called DSF Foundations, and is divided into four chapters, with quizzes and comprehensive assessment at the end of the course. Completing the course provides a DSF Foundations digital credential. […]

sixteen-nine.net
Mon, Jul 30, 2018 at 5:14 PM

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16:9: Watch This Very Impressive 3D Animation Done For Rolls-Royce Stand

Here’s another video in which I’m short on details. This is from the Rolls-Royce exhibit at the recent Farnborough air show in the UK. I spotted it on Linkedin. […]

sixteen-nine.net
Mon, Jul 30, 2018 at 8:42 AM

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16:9: Moving LED Curtain Used To Market Luxury Car

Not sure where this was – guessing somewhere in China. The video just says it is a road show. It’s a podium display for a Mercedes, and what’s interesting is how a NexNovo transparent LED mesh screen is attached to some sort of motorized channel that moves along the front of the podium, with the motion graphics sync’d to the motion. […]

sixteen-nine.net
Mon, Jul 30, 2018 at 8:13 AM

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Digital billboard maker XTD cancels its acquisition of mobile ad start-up Contact Light amid consolidation of Australia’s out-of-home advertising sector (Stock Head)

The all-scrip deal was priced at 4c per share and would have valued Contact Light at about $7 million. XTD was valued at $4 million based on its 3c Friday closing price. A wave of merger and acqusition activity has washed through the out-of-home sector recently with the top four players consolidating into two via JCDecaux’s takeover of APN Outdoor and oOh!media’s acquisition of Adshel. […]

stockhead.com.au
Mon, Jul 30, 2018 at 7:11 AM

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The Drum: OOH advertising faces its Icarus moment – here’s what it needs to do to avoid falling

Recent developments in the OOH sector – including JCDecaux’s recent VIOOH launch – mean that mainstream automated buying of digital out of home (DOOH) is finally, almost, within reach. So, as the out of home industry becomes more akin to traditional digital media, what does it need to know to avoid its own Icarus moment? Viewability. […]

thedrum.com
Sun, Jul 29, 2018 at 7:38 PM

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FIFA World Cup 2018: How non-intrusive stadium digital signage advertising reached home TV viewers (DSToday)

The 2018 FIFA World Cup is being heralded as a great success. Many claim it was one of the most exciting tournaments in recent memory – some are even calling it the best-ever World Cup. Like millions of fans around the globe, I found myself glued to many of the games. […]

digitalsignagetoday.com
Sun, Jul 29, 2018 at 7:32 PM

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House Transportation Chairman drops Trump’s proposal to “commercialize” the highway right of way (Billboard Insider)

Insider connects the dots: The Trump infrastructure plan said states should be allowed to commercialize highway rest stops, converting rest areas to full-service plazas with restaurants and gas stations. […]

billboardinsider.com
Sat, Jul 28, 2018 at 5:24 PM

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The Drum: Programmatic ad buying to drive digital OOH market to exceed more than $5bn by 2022

The global digital out-of-home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. […]

thedrum.com
Sat, Jul 28, 2018 at 5:03 PM

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16:9: Take A Selfie, Watch Your Face Melt

Hat Tip – Digital Signage Connection This is an interesting mash-up of mobile, signage, mechanics and art, put together for an exhibit at the National Ethnographic Museum in Warsaw. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 8:26 AM

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16:9: IntuiLab Rebrands As Intuiface, Aligning With Flagship Product

The French interactive software company IntuiLab has completed a rebranding exercise that concluded the firm’s name should directly align with the name of the core product. So IntuiLab will, going forward, be known as Intuiface. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 8:09 AM

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16:9: Georgia Tech’s New Football Locker Room Includes Big Digital Signage Component

This is the renovated football locker room at Georgia Tech in Atlanta – following the lead of Texas A&M and University of Texas – and probably other schools – with screen-filled rooms that include displays at each player stall. As the video below shows, there are also larger screens around the facility. Other U.S. […]

sixteen-nine.net
Fri, Jul 27, 2018 at 7:04 AM

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The Motley Fool: Walmart partners with Microsoft to boost retail tech in its fight against Amazon

Cloud computing and AI. Walmart recently announced a "strategic partnership with Microsoft (NASDAQ:MSFT) to further accelerate Walmart's digital transformation in retail." This deepens an existing relationship between the two, which developed after Walmart's acquisition of Jet, whose platform was built on Microsoft's technology. […]

fool.com
Thu, Jul 26, 2018 at 6:28 PM

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How Planners Plan and Buyers Buy OOH Advertising (Recorded Geopath webinar, Youtube, 54:54)

Featuring Panelists: Katie Portman, VP, Director OOH, Horizon Media. Piper Wirth, Managing Director, West Coast, Macdonald Media. Emily Scopinich, Media Director, OOH Pitch. […]

youtube.com
Thu, Jul 26, 2018 at 6:25 PM

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