A 41-year-old man has been arrested and charged in the wake of 42 LinkNYC digital OOH/smart city kiosks being vandalized and damaged around five NYPD precincts. The kiosks have cameras and at least one caught the man throwing a large rock at a unit, in daylight and as people walked by. […]
When Chive Media Group spun out its out-of-home TV business last year, co-founder and CEO Leo Resig said the structure should help the new company, called Atmosphere, raise venture capital. Looks like those fundraising efforts were successful, with Atmosphere announcing that it has raised $10 million in Series A funding led by S3 Ventures, with participation from Capstar Capital. […]
In the great out-of-home debate, you may find yourself asking, “which is better: static or digital?” However, the question isn’t as simple as which is better – because the answer is neither! Both static and digital out-of-home have proven their ability to hold their own in today’s multifaceted advertising landscape. […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. […]
These companies don't simply use OOH to create brand awareness, they use it as an anchor for their online and offline marketing strategy and leverage social media to amplify images from their OOH campaign to further connect with their audiences. […]
Jonathan Gudai is the Founder and CEO of Adomni, the online platform which automates digital billboard ad buying. […]
In a post-GDPR world, citizens are increasingly aware of the vast amount of data being collected throughout their day-to-day activities. Once an understanding is established that these smart initiatives save time, money, and provide peace of mind, citizens will be more open to working with their government bodies to future-proof their communities. Getting smart about cities. […]
The agreement refers to shop-in-shop solutions for Ekornes global retail network of approximately 3,500 outlets in 43 countries. As a first step, the rollout is planned to approximately 450 outlets under 2019, with the ambition to keep an increasing rate in the coming years. ZetaDisplay estimates a sales value of MSEK 15 for the 2019 rollout. […]
An integrated digital merchandising network was launched in the Langley Toys R Us (TRU) concept store, including self-serve kiosks, a large feature wall and digital end-cap displays for shoppers and store associates to utilize, making it easier to locate, research and purchase products. […]
Laqshya, one of India’s largest out-of-home advertising companies, has selected Edge1’s software to automate all media workflows including sales, operations, finance, landlord and client interface. Laqshya’s network of more than 1,000 advertising touch-points, will be managed by Edge1 Platform. […]
Out of home advertising group Pikasso – which operates in the Levant and North and West Africa – is responsible for more than 13,000 display sites in 367 cities, across eight countries. It has contracted UK company Trueform Digital to supply and support a range of bespoke displays for centres in the regions. […]
Queensland’s state government has announced it will ban junk food and alcohol ads at government-owned outdoor sites in an effort to combat childhood obesity. The restrictions for out-of-home ads featuring high fat, salt and sugar products, or alcohol, will be rolled out in consultation with the advertising industry, according to health minister Steven Miles. […]
The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. To create the technology, Rapport teamed up with digital printer Circle Graphics to produce the billboards. […]
This merger is only the latest rumble in an OOH market that's flush with ad spend. Ad-tech company Broadsign announced the acquisition of cloud-based platform Ayuda today. […]
