Serving ads based on how you look. At the National Retail Federation trade show in New York earlier this year, a smart shelf on display by Mood Media tried to detect "happiness" or "fear" as people stood in front it — information a store could use to gauge reaction to a product on the shelf or an ad on a screen. […]
Our face-down culture won’t last forever – not if advertisers can help it. How do out-of-home advertisers lure our eyes to their posters, panels and billboards? In the age of mobile addiction, the answer is with difficulty. […]
In cities/states where marijuana is legalized, marijuana advertising is increasing and driving spend on local media, according to data from Kantar which looked at ad spend from 2017 through 2018. In fact, spend on marijuana advertising is up 150% in Denver, 100% in Las Vegas and 600% in Los Angeles. Phoenix also saw a jump in spend from $0 in 2017 to $100,000 in 2018. […]
A recent digiday piece actually notes that all attention was not created equal. Marketers are starting to further probe whether current viewability standards are a true measure of audience attention. The media rating council says that for an online ad to be treated as viewed just half the ad has to be seen for one second. […]
A UK events company is busily recruiting vendors and end-users for a digital signage matchmaking event in greater London this fall. The Digital Signage & Interactive Solutions Summit is one of those specialized events that sees vendors paying for access – both focused and relaxed – with interested, engaged buyers. […]
Founded around the same time, virtually just down the road from each other in Montreal, our two companies have had quite the rivalry. Yet as time went on, we found ourselves taking slightly diverging paths, focusing on different features and markets as our products evolved. […]
There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. […]
The NYC-focused online publication Gothamist has a post up, with multiple photos, of the beating laid on some 30 LinkNYC smart city ad posters in Manhattan this past weekend. A very cranky New Yorker smashed a series of the big digital display kiosks in the West Village and Chelsea, along 6th and 8th Avenues and across 14th Street. […]
HYGH is claiming to be creating the Airbnb of digital out of home (DOOH) advertising, building a global advertising network that connects advertisers and digital display providers to offer real-time advertisements in just minutes. […]
Whether you are running a dynamic or traditional DOOH campaign, you have to think carefully about what type of content to use, how often to loop the content and when to play it. Adam Cadwallader, customer strategy director at oOh! Media Australia, discussed factors to consider when designing DOOH content at the recent Digital Signage Expo in Las Vegas. […]
Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Background. In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. […]
... the very worst roadside attractions are our billboards and the vast majority are truly awful. Many are so cluttered with superfluous messaging, website addresses and phone numbers that the product or service being advertised remains a mystery. Yet this highway blight is the reality of out-of-home media here and most everywhere. […]
Insider’s take: You as a billboard operator have the right to reject cannabis copy. Some out of home companies are rejecting cannabis ads. Others accept cannabis ads. […]
I cold-called the billboard industry to pitch Earth Day. The response proves an old adage in sales — you never know till you ask — and also illustrates the diverse support for Earth Day (April 22) as we approach its 50th anniversary in 2020. I asked. […]
What examples have you seen for data-driven content in video presentations? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “When discussing examples of data-driven content in a video presentation, I would be remiss if I did not give a HUGE shout-out to Refik Anadol. […]
