Editors’ Picks

Kym Frank explains Geopath’s new OOH audience measurement system (Podcast 27:24, by Billboard Insider)

One of my members told me that they still have this old Arbitron study that they bought decades ago that they reference about where cars were coming from that were passing each of their pieces of inventory. But now because we have the mobile data we know what neighborhood audiences are originating from so you can get a unique origin study for every piece of inventory you own. […]

billboardinsider.com
Wed, Apr 10, 2019 at 7:32 PM

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16:9: LED Tower That Does Times Square NYE Ball Drop Getting Facelift

Times Square in New York is getting yet another LED digital signage display upgrade, with the out-of-home advertising firms, New Tradition, signing a master lease agreement on One Times Square – the site of the iconic New Year’s Eve ball drop. […]

sixteen-nine.net
Wed, Apr 10, 2019 at 8:56 AM

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A closer look at JCDecaux’s programmatic DOOH buying platform, VIOOH (Prolific North)

VIOOH is a new independent platform for buying out-of-home advertising programmatically. The company provide an open, independent and global marketplace for out of home. By combining data and technology to enable brand safe and measurable advertising, VIOOH connects brands to the right audience, all with full transparency. […]

prolificlondon.co.uk
Tue, Apr 9, 2019 at 7:25 PM

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16:9: What Kind Of Digital Signage Player Should I Use?

Guest Post: Rob Côté, Broadsign When it comes to choosing a digital signage player, most network operators will go with a PC running Windows or Linux, but it’s not the only choice out there. Android boxes, Chrome OS, and systems on a chip (Soc) have all come into their own as platforms in recent years. Each has found a following among digital signage network owners and operators. […]

sixteen-nine.net
Tue, Apr 9, 2019 at 7:22 PM

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How IoT is changing retail (Retail Customer Experience)

When asked about industry adoption and the key issue being solved by IoT, greater inventory accuracy was the leading response — but only 24 percent of organizations agreed this was the case. […]

retailcustomerexperience.com
Tue, Apr 9, 2019 at 5:45 PM

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New Tradition Signs Master Lease for New Digital Signage at One Times Square – Iconic Home of the New Year’s Eve Ball Drop (Business Wire)

Fast-Growing Out-of-Home Media Company to Hold Exclusive Licensing Rights to One Times Square’s New 350-Foot-Tall Digital Ad Display When It Debuts this Summer. Expected to debut this summer, the new 350-foot-tall digital signage will provide brands with the opportunity to create compelling advertising campaigns that will stand out from the numerous billboards in Times Square. […]

businesswire.com
Tue, Apr 9, 2019 at 5:34 PM

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A business case for digital signage in luxury condo buildings: MaxTV Canada

MaxTV operates more than 1000 digital signs in luxury condominium buildings across Canada. Erik Kehat, MaxTV CEO, recently told Digital Signage Pulse about his company’s business. Where can we see MaxTV signs? […]

Editorial
Tue, Apr 9, 2019 at 5:20 PM

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Clear Channel Outdoor’s new high tech tool helps restaurant chain achieve 142% lift in visits with OOH campaigns (OOHToday)

Clear Channel Outdoor’s (CCO) RADAR suite of solutions uses mobile data to select the most efficient billboards for a campaign’s objectives and measures whether those audiences exposed to the OOH campaign were more likely to take the desired action compared to a control group. […]

oohtoday.com
Tue, Apr 9, 2019 at 3:59 PM

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16:9: Watch Extended Length Interviews Done On DSE 2019 Show Floor

When I was at DSE a couple of weeks ago, I noticed retail consultant Laura Davis-Taylor running around with a microphone and camera doing interviews at a bunch of stands. […]

sixteen-nine.net
Tue, Apr 9, 2019 at 10:25 AM

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16:9: The Next Big Thing: Remote Device Management For Digital Signage

Guest Post: John C. Wang, IAdea Digital signage is evolving into a mission-critical IT backbone for smart infrastructures. John Wang In the old days, the main purpose of a public display was to “reduce perceived wait time” and make a few advertising dollars. […]

sixteen-nine.net
Tue, Apr 9, 2019 at 8:37 AM

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JCDecaux has won the contract for the Grenoble urban area new generation bus shelters (Nasdaq)

Financed by advertising, with no costs for the SMTC and the Grenoble urban area inhabitants, according to the business model invented by Jean-Claude Decaux in 1964, this new offer, which covers the supply, installation, operation and maintenance of a new generation of more than 1,100 bus shelters and user services, is part of a drive by the SMTC to boost the quality of life and everyday sustainable mobility, and anticipate the requirements of the future. […]

nasdaq.com
Tue, Apr 9, 2019 at 12:11 AM

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MicroLED is Emerging as a Next Generation Display Technology (Display Daily)

MicroLED has the potential to be a thinner, brighter, lighter, and low power display. It combines the best features of LCD and OLED. It is considered by some to be the fourth generation flat panel display technology after, Plasma, LCD and OLED. […]

displaydaily.com
Mon, Apr 8, 2019 at 7:11 PM

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How to keep your digital billboards safe from hacking (Billboard Insider)

Run applications with the minimum amount of privileges required. Disable or remove any “Easter Eggs,” or maintenance backdoors. Test for overflow and injection vulnerabilities. […]

billboardinsider.com
Mon, Apr 8, 2019 at 7:08 PM

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If you want a successful digital signage deployment – outsource it (Sign Media)

This is not about hanging and banging screens. “We do it all” is an expression often used by company heads in the AV/IT/digital space. This, however, is a recipe for disaster as most end users are skeptical of the all-in proposition. […]

signmedia.ca
Mon, Apr 8, 2019 at 6:57 PM

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City of Sydney pushes back against Telstra’s planned payphone billboards (Sydney Morning Herald)

Telstra would be unable to make planned upgrades to payphones in a way that might include larger digital advertising hoardings under a push by the City of Sydney. The practice of attaching digital advertising billboards to payphones flared as an issue of controversy in Melbourne recently. […]

smh.com.au
Mon, Apr 8, 2019 at 6:42 PM

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