London, 8th May 2019: Clear Channel International (CCI), the leading innovator in out-of-home advertising, has created a new European region, establishing four clear operating regions for its holding company Clear Channel Outdoor Holdings (NYSE:CCO). […]
As the latest numbers from agencies Magna and Zenith both show, OOH spend is on the rise, and will continue to play a big part in ad spend growth in the future. According to the latter, in the US alone, between 2018 and 2021, it is expected to expand by more than $4 billion. No wonder the Economist described it as a “booming” medium. […]
The partnership with Aircast, a DOOH provider based in the Philippines, with most of their screens located in metropolitan Manila, allows Dataxu to offer brands and agencies inventory to 150 sites in total, with a daily viewership of over 120,000. Advertisers can target audiences by selected tourist destinations or cities, by time and date, and specific live weather conditions. […]
Sometimes, you know from experience that a certain idea clients are championing simply will not be successful. It can be difficult to shoot down a client's idea, especially if they're excited or passionate about it. Remember, though, that they hired your agency for your expertise – and you owe it to your client to steer them away from an undertaking that will not provide the results they need. […]
Broadsign owner and CEO Burr Smith is seemingly the man of the moment in the digital OOH business. He made some waves by acquiring crosstown rival Ayuda Media Systems in late April, and he’ll no doubt stir things up again with news his company has acquired the digital OOH ad exchange Campsite, which like Broadsign and Ayuda is based in Montreal. […]
Lamar has debuted a range of new outdoor advertising opportunities for local and national advertisers in Denver. Clients will be able to reach and engage the 9,000 daily passengers expected to use the new rail line, as well as increasing the visibility of our advertisers’ campaigns throughout these new markets. […]
Doug Pearce, Greater China CEO at OMG until last summer, has launched a digital out of home (DOOH) company called Doohken Network in China. The venture will build a China-wide network of premium screens that leverage technology to provide measurement, transparency and data while providing demographic ad targeting through programmatic buying, he said. […]
Highlights from RetailEXPO 2019, which took place in London last week. This year saw Retail Business Technology Expo (RBTE) combine with its Retail Digital Signage Expo (RDSE) and Retail Design Expo (RDE) offshoots and emerge as RetailEXPO. The organisers, Reed Exhibitions, said that the move was the result of research involving over 150 senior retailers and brands. […]
The ideal time for retailers and franchisees is every three years, when equipment warranties expire, while concerns about costs can be managed with rental finance, writes Kevin Bierman. […]
Singapore, 7th May 2019 – JCDecaux Singapore, the number one out-of-home media company in Singapore and a subsidiary of the JCDecaux Group, partnered Mastercard, Posterscope and Carat Media for Mastercard’s Tap & Go™ campaign in Singapore. […]
As the Extinction Rebellion protests continue to take place across the UK, retailers begin to realise a roused subject may bring change to the industry. RetailExpo took place last week & saw speakers give their thoughts on what sustainability means to retailers. Retail Gazette visited the trade show to hear from the experts. […]
After defeating legislation on the same topic in 2017, the House approved a measure that would allow outdoor advertising companies to relocate billboards that must be removed because the land upon which it sits is being condemned to build a highway project. The previous session's bill failed because House members said the changes took away local control of billboard sites within cities and towns. […]
In a screen-saturated environment, integrators need to “think outside the rectangle.” The latest teaching exercise that I have been working on relates to what economists call the “commodity trap.” The danger for us in the commercial AV industry is that if everything appears the same… the differentiation then becomes price. […]
Graphic designers tend to be expensive and you don't want to create a situation where every idea, every opportunity to message your audience, is taxed with heavy professional fees. So how do you execute beautiful, targeted, high-quality messaging that is tailor made for each screen in your network on a limited budget? […]
Here’s a list Insider compiled with the help of the OAAA. You should make sure your regulatory and government agencies know about how digital billboards can help the community during emergencies. Clear Channel posted emergency info after the 35W bridge collapsed in Minneapolis in 2007. […]
