AdWeek: What McDonald’s Acquisition of Dynamic Yield Means for DOOH Advertising
Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. […]
adweek.com
Wed, Apr 24, 2019 at 4:09 PM
Wed, Apr 24, 2019 at 4:09 PM