Editors’ Picks

Daktronics integrates the Public Alert and Warning System (IPAWS) for automatic emergency alerts on its digital billboards

Jessie Koch, Daktronics product manager, answers questions about digital billboards automatically running Integrated Public Alert and Warning System (IPAWS) emergency alerts. IPAWS provides an effective way to warn the public about serious emergencies. What is this new feature? […]

blog.daktronics.com
Sat, May 11, 2019 at 12:35 AM

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You Can Post Messages All Over New York City DOOH Screens With This New App (Travel and Leisure)

Everybody knows that Times Square is one of New York City’s most popular attractions. Visitors to the square are overwhelmed by a carnival of lights and signs — and delighted to make an appearance on one of the screens. But it’s no longer necessary to trek to the tourist trap to spread your message across New York. […]

travelandleisure.com
Sat, May 11, 2019 at 12:24 AM

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NEC: How to make your digital signage pay off (DSToday)

New users of digital signage are concerned about whether investments will pay off, and for good reason. Yet some digital signage vendors emphasize end users should not focus just on ROI but also on return-on-objective. In other words, what is the overall objective with digital signage, and how does an end user want to measure it? […]

digitalsignagetoday.com
Fri, May 10, 2019 at 10:37 PM

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Recent OOH personnel moves (OOHToday)

12 moves this week in Agency, OOH planning and buying services, new hires, promotions, OOH Providers and Sellers. Katharina Abraham, HIRED, European Acquisition Manager at Wildstone Capital, UK. Previous - Clear Channel Outdoor, International Account Manager, London, 10 months. […]

oohtoday.com
Fri, May 10, 2019 at 12:54 AM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Aladdin Movie on Decaux Street Furniture full motion video. Vampire Weekend Time Lapse Video. JCDecaux Berlin automatic toilet. […]

oohtoday.com
Fri, May 10, 2019 at 12:50 AM

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Independent Billboard Operators Association ( IBOUSA ) to provide an affordable full-service health plan to its associates (Billboard Insider)

IBOUSA Executive Director, Chris Cowlbeck said, “Through our work with association health plan consultants, Sodality Health (www.sodalityhealth.com), we will be teaming with CarynHealth (www.carynhealth.com) to provide full-service coverage to our associates at greatly improved economics. We intend to add another tier to open participation with our group and this health plan. […]

billboardinsider.com
Fri, May 10, 2019 at 12:17 AM

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What is an OOH ad impression? (Geopath via OOHToday)

Impressions are a gross count of advertising exposures. This means each time an ad is viewed, it generates an impression. Impressions can now be reported by seasons and dayparts, providing granular level of data to better understand audience flow by time of day by location. […]

oohtoday.com
Fri, May 10, 2019 at 12:10 AM

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Talon Outdoor launches new automated OOH trading platform and an OOH data management platform (More About Advertising)

Talon's Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, check availability, reserve and trade paper and digital inventory across multiple markets. […]

moreaboutadvertising.com
Thu, May 9, 2019 at 7:17 PM

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Outfront’s 10% growth rate is propelled by local advertising but national is trending (Billboard Insider)

Local was up 12% in Q1 and drove most of our growth and once again, it’s worth noting that this is the highest local growth rate we’ve ever experienced. National was up 4.9% which was a good start to 2019. And we’re currently seeing very positive trends in national advertising, particularly in transit. […]

billboardinsider.com
Thu, May 9, 2019 at 7:14 PM

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Report from the IBOUSA Conference – How to protect your digital billboards from hackers (Billboard Insider)

Insider is at the IBOUSA conference in Savanah, GA. Here is one of the things we found interesting on Wednesday. Bill Ripp, Lamar Bill Ripp, VP of Digital Development at Lamar Advertising and Jim Shimmin, GM of Digital Products at Formetco both offered their perspectives on digital security. […]

billboardinsider.com
Thu, May 9, 2019 at 6:55 PM

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Primesight launches luxury ad screens in London’s poshest area (Prolific London)

Digital out of home specialist Primesight has launched thirteen high-tech digital screens located in prime retail areas in London’s most affluent and desirable borough - Kensington and Chelsea. The screens, which were developed through Primesight’s InLink joint venture, will only host high-end advertising spots, and have been branded as The Luxury Edit. […]

prolificlondon.co.uk
Thu, May 9, 2019 at 6:48 PM

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Digital Outdoor Advertising (DOA) Network Partners with Vistar Media to Bring Programmatic Revenue to Independent Billboard Operators (DSConnection)

NEW YORK – May 9, 2019 – Digital Outdoor Advertising (a woman-owned, WBENC certified, network of over 6,000 billboards across the US and Canada) has partnered with Vistar Media, the provider of programmatic technology for out-of-home, to bring programmatic revenue to independent billboard operators. […]

digitalsignageconnection.com
Thu, May 9, 2019 at 10:25 AM

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16:9: Seattle DSF Mixer Gets The Understory On Amazon’s Spheres

It took going to Seattle to remember and realize a few things about the city and region. First, there are some really big, impactful companies out here – like Amazon, Microsoft, Costco, Boeing and a little coffee chain called Starbucks. Second, there’s more of a signage ecosystem than is maybe obvious. […]

sixteen-nine.net
Thu, May 9, 2019 at 9:26 AM

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Metro Vancouver suburb municipality kills plans for construction of digital billboards (Tricity News)

Electronic advertising billboards will not be coming to Coquitlam anytime soon. Council voted down a staff recommendation last week outlining design guidelines for the signage, which would have been permitted in certain parts of the city and along Highway 1. […]

tricitynews.com
Thu, May 9, 2019 at 12:08 AM

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ExchangeWire: Programmatic Technology Is Fueling Growth in OOH Advertising

Sue Hunt, chief revenue officer of VIOOH, discusses how programmatic is affecting the oldest advertising medium, as well as what steps can be taken to scale OOH advertising going forward. Advertising’s oldest medium is becoming its most exciting new channel. […]

exchangewire.com
Wed, May 8, 2019 at 6:39 PM

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