Sansi, more widely known as SNA Displays, has won the LED job for that big new Times Square video wall that includes a built-in live performance stage. […]
‘Hyperlocal Insights’ aims to provide deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning. Traditionally, Hyperlocal Planning for Out-of-Home refers to the placement of billboards at specific locations based on geographic targets, which, in turn, aid in building the buying efficiency for advertisers. […]
Online insurance brand its4women.ie and its agency BConnected Media to launch the first Out Of Home (OOH) campaign targeting female motorists in Ireland on Adbarrier's in-carpark DOOH network. The €300,000 campaign will run in car parks across Dublin, Limerick, Kildare, Wexford, Kilkenny, Sligo, Galway, Westmeath and Cork until the end of 2019. […]
Part I, “2019 is About Taking More Wallet Share from Digital,” focused on the main drivers of OOH market gains, such as the rise of bot technology, improved OOH targeting capabilities, and the implementation of GDPR. […]
In this second and final installment, the team’s analysis shifts to the impacts of disruptive technology, including augmented reality, autonomous vehicles, sharing economy startups, artificial intelligence, 5G, and drones. […]
The numbers tell a compelling story. Robinson pointed out that OOH inventory will increase dramatically in the next couple of years in large part due to traditional vinyl boards converting to digital. “You take one billboard location, and it suddenly becomes eight, or 10 or 12 [boards],” said Robinson. […]
Although brands new to OOH or who don’t use it regularly often ask for “first time” or “never before,” the real power of OOH is the scale, reach and impact. Brands who don’t use it regularly are attracted to smaller stunts or one-off executions. An effective OOH campaign is one that takes advantage this scale and reach to effectively deliver impact. […]
When discussing out of home, we often hear about the difficulties of targeting. “I can serve my ad only to people who have dogs on Facebook, how can we possible target this accurately in digital out-of-home?” But is online data really that accurate? […]
Digital has been a big driver for us in both billboards and transit. In the billboard business we’re trying to ramp up the rate of growth. We’ve been at 100 a year. […]
Out of home advertising group Ooh!media has reported a rise in business bookings post the federal election this weekend. Adland has been reporting a weak market as advertisers pause their campaigns during the NSW election followed by the federal poll this weekend. Standard Media Index (SMI) numbers have fallen for six months in a row. […]
Quorum’s new ad platform for out-of-home (OOH) advertising uses integrated ad channels and centralized data to make physical billboards more effective. […]
The upfronts are a series of meetings in which the broadcast and cable networks make their annual pitch to media buyers and marketers to secure advertisers for the coming season’s lineup. OUTFRONT is highlighting its ability to reach millions of people in real life, in real time. It’s encouraging brands to partner with OUTFRONT to become part of their audiences day. […]
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If you don’t use Linkedin much, here’s the many things I’ve posted over there in the last few days – embedded here as there are pix and short videos. […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
