Out of home media owners are divided on whether the sector is ready for programmatic, but it’s definitely on its way. In the United States, 82.5% of all digital display ads will have been bought programmatically in 2018. […]
One week remains before attendees of the 2019 OAAA\Geopath OOH Media Conference + Expo convene in Las Vegas. To prepare and plan your time at the OOH industry’s largest gathering, OAAA and Geopath have gathered the on-site information you’ll need to successfully navigate the conference. […]
Telstra, Australia’s biggest telecommunications company and one of its biggest advertisers, is to appear in Federal Court as it fights with local councils over digital screens on payphone booths. The court will be asked to determine whether the 75-inch digital screens, which will be placed on the back of its new payphone booths are considered “low impact”. […]
08.45 REGISTRATION & BREAKFAST. 09.30 Welcome | Stephanie Gutnik | VP of Business Development | Broadsign. 10:00 Programmatic Direct vs Real Time Bidding | Laura Swire | Client Services Manager – Partners & Data | BidSwitch ; Mendel Looije | Co-founder and CEO | Outmoove; Josko Grljevic | CTO | Talon Outdoor Chaired by Andreas Dooley | Commercial Director, UK | Adform. […]
The change in revenue consisted of: 337.4% growth from net billboard rentals, to $6.78 million, driven by billboard business acquisitions made between last July and August, as well as improvements in rental and occupancy rates for existing billboards. […]
Advertisers get a virtual look at airport touchpoints with new high-tech tour. A new virtual reality (VR) tour of Sydney airport has been created by the out-of-home advertising company for advertisers to experience its touchpoints throughout the airport environment. […]
The market for digital signage in Japan is rapidly expanding. With the spread of high-speed internet and a reduction in installation costs, the electronic devices can be set up at various places consumers can easily spot. Digital signage is also expected to provide information on tourism and disaster prevention. […]
Programmatic is no longer a foreign language to the IBOUSA membership. How often over the past two years have you read an article on programmatic and you found yourself quickly becoming confused trying to understand what seemed a very technical concept. […]
The Society for Information Display is a non-profit group run by display industry people, and it holds an annual trade show and conference that pulls in many to most of the top-level display engineers in that business. Display Week, as the event is called, is this week in San Jose, CA, and I am attending for the first time. […]
Big pro AV news out of Spain and the UK earlier today, with the TRISON Group announcing its acquisition of Beaver Group, which has done many of the better QSR and retail digital signage jobs in the UK in recent years. TRISON is Europe’s biggest digital signage-focused integrator – kinda like Diversified, but in Galician Spain instead of New Jersey. […]
What advice would you give a college student that’s about to enter the industry arena? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “My suggestion would be to engage with the community. […]
This May we’ll attend the 2019 Restaurant Show in Chicago. We’ve attended the show for many years, during which time we’ve seen the restaurant industry embrace digital signage more enthusiastically each year. […]
Floating billboards that are an eyesore on the Hudson and East rivers could make an appearance at the city's beaches this summer. […]
By Ben Putland, Managing Director at QDOT. Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimise creative on-the-go, reacting to news, events, and other relevant real-time data signals. […]
Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast. Landmark: I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They want long term leases. […]
