OUTFRONT’s own campaign targets TV upfront execs (Billboard Insider)
The upfronts are a series of meetings in which the broadcast and cable networks make their annual pitch to media buyers and marketers to secure advertisers for the coming season’s lineup. OUTFRONT is highlighting its ability to reach millions of people in real life, in real time. It’s encouraging brands to partner with OUTFRONT to become part of their audiences day. […]
Thu, May 16, 2019 at 6:14 PM