Turning Data into Dollars is not rocket science. Standard analytics use-cases are easy to implement. Especially interesting for the digital signage integrator is to prove to clients the effectiveness of visual touchpoints and content via analytics. […]
Strongest Quarter in 10 Years for OOH. The fourth quarter of 2018 produced the strongest quarterly growth for total media ad sales in 18 years (almost +12%). The winners in 2018 were OOH (+4.5% to $8 billion) and paid search (ad sales up +23% to reach $54 billion). […]
GEOPATH TRAINING | THE FOUNDATIONS OF OOH MEASUREMENT. Scott Fiaschetti, SVP of Operations for Geopath will conduct training for members on the basics of OOH measurement and Geopath’s current tool set. This is a great session for anyone... […]
Clear Channel Outdoor Holdings (CCOH) has beaten its French competitor JCDecaux on its home turf to secure the City of Paris street furniture contract. JCDecaux previously held the contract, and the loss will come as a blow to the company as it continues to lose its grip on the capital. Earlier this year, its ten-year contract with Paris' public bicycle company, Vélib' also came to an end. […]
Susan Akbarpour, Mavatar CEO/Co-Founder, Investor, Board Member & Blockchain Enthusiast. At this year's Digital Signage Expo in Las Vegas on March 26-29, I explored some of the biggest concepts in the OOH advertising industry. Here are four OOH trends defining the ecosystem: 1. […]
invidis consulting MD Florian Rotberg talks to AV about some of the themes and trends that will be highlighted at the DSSE conference, July 3-4, Hilton Munich Airport, Germany. Does the show have a theme this year? If so, what is it, and why? […]
The integration will allow independent billboard operators access a wide array of new DOOH buyers that would be difficult to reach otherwise. Evolving from the IBO Fusion initiative, F360 allows multiple DSPs to connect and compete to drive new programmatic revenue. Additionally, operators can take advantage of modern tools and technology that in the past has been cost prohibitive. […]
Part of that is about supply, part of that is about the ability to erect signage, part of that is the strong inherent position of television advertising…I do think this sector has been under-researched. If you don’t have the evidence for advertisers of the value you are getting you tend to be under-advertised…If the industry invests in better research and better attribution it will grow. […]
Billboards built beyond Texas’s maximum height limit — and later grandfathered into compliance — would become the standard and not the exception under a proposed change to make 60-foot-tall signs permissible along state highways. […]
There are a surprising number of parallels between “GoT” and outdoor advertising. Sounds odd, but hear us out—here are five lessons that apply to both “Thrones” and billboards. 1. […]
That media display board that was on fire on the weekend was indeed a Mitsubishi LED display, but I’ve not yet found anything online explaining what happened. A creative friend who has generated content for that set of screens in Times Square suggested the fire may have been in the lighting columns that flank both sides of the screen. […]
PARAMUS, NJ — May 20, 2019 — Sony Electronics Inc. today announced that its Crystal LED display system has been recognized by the Society for Information Display (SID) as one of the organization’s 2019 Display Industry Award (DIA) winners for “Display of the Year. […]
Here’s a nice example of that whole omnichannel thing actually being put to use – an all-encompassing fitness app called Tona for individuals and gyms that spans everything smartphone screens to leaderboards everyone sees. […]
Guest Post: Mike Kilian, Mvix Many companies are drawn towards using digital signage because it is an effective “mass communication medium” which allows dynamic and frequent content updates. Even though delivering dynamic, targeted content is the hallmark of the digital signage platform, effective communication requires a deep understanding of the audiences and their preferences. […]
STERLING, Va.–Neustar®, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, today announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. […]
