Chris Weiss, director of architecture, Adomni, discussed two simple steps to delivering cutting edge content at a session at the recent Digital Signage Expo held in Las Vegas. Who's your audience? Weiss said the first step to any content management is to "figure out who is your audience. […]
I know OOH is powerful. It speaks to the masses, and when done well can change the landscape and increase sales and awareness for a company or brand. I also know that being a local artist is hard. […]
The addition gives TorchMedia exclusive advertising rights on the newly launched tram circuit. The Light Rail was announced as part of Canberra’s Sustainable Transport Plan in 2004 and is one of the largest infrastructure projects ever undertaken in the ACT. […]
JCDecaux should “put up or shut up”, Clear Channel’s chief executive has told The Daily Telegraph, as persistent rumours on whether the French outdoor advertising giant will buy his firm only serve to destabilise the market. […]
San Francisco has officially banned facial recognition technology. The Board of Supervisors Tuesday voted 8-1 to approve the ban, according to a report by The New York Times. "I think part of San Francisco being the real and perceived headquarters for all things tech also comes with a responsibility for its local legislators," Aaron Peskin, a city supervisor who sponsored the bill, told the Times. […]
The London-listed company reported a 14 per cent rise in revenue to £18.6m in the first three months of the year, as it ploughed on with an aggressive expansion strategy. The strong growth was driven by the acquisition of Dutch out-of-home advertising firms Ngage Media and Interbest, which Ocean snapped up in a deal worth €51m (£45m). […]
Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, but have been challenged to use the online data for offline targeting. […]
Last week I attended my first Independent Billboard Operators conference which was held in Savannah, Georgia. Not knowing much about the IBO prior to attending, I was wondering if there would be a session on secret handshakes, light hazing and perhaps a memorization or ceremonial event. None of that occurred. […]
See who will be there, and see you all next week. Daktronics 13; Circle Graphics 11; Outfront Media 43; Clear Channel 36; OMG 14; Publicis 13; Lamar 71. […]
If you look at our footprint…the first thing you’ll see is 200 offices…we can buy something almost anywhere in the US and it’s a fill-in… Where is the ad spend coming from? Other media are struggling with their audience…Most of that has gone to google and facebook but some of it has come our way…The dollars follow the audience and our audience is growing. Digital has helped a lot. […]
With a population now nearing nine million, more than 200,000 businesses and a record-breaking 65 million tourists last year, New York’s popularity continues to grow. But with more than 6,000 miles of roads crammed inside just 783 sq km, ease of navigation around the city and access to local information is crucial for residents and tourists alike. […]
CHICAGO May 14, 2019 — Tripp Lite, a global manufacturer of power protection and connectivity solutions, has made it convenient to house, mount and protect wireless access points (WAPs), routers and other network components without interfering with signal quality. […]
Gideon Adey, audience activation director at Kinetic, believes that a sweet spot is emerging at the intersection of mobile and OOH. Here he reflects on the opportunities this presents for brand marketers. […]
The Drum spoke to Adam Green, senior vice president and general manager of Broadsign Reach around how automated digital advertising can be taken outdoor and why moving to more open market transactions will benefit the industry. How can we take programmatic advertising outdoor? […]
Talon – U.K.’s largest independent Out of Home (OOH) media specialist – is on a journey to build the largest, most sophisticated global OOH agency. With four offices around the globe, international presence in 20 markets and buying capability in 75 markets, Talon recently announced it has purchased Grandesign’s traditional arm, making San Diego its second office in the U.S. […]
