Instead of laying aside vast sums of money to purchase a new digital signage network every three years, retailers can finance technology investments to maintain an even cash flow. This way they can afford acquiring the latest technology. […]
JC Decaux has its sights set on dominating and growing Australia’s out-of-home media market and will use data and audience-based programmatic capability, as well as its broader array of OOH assets, to do it, its CEO says. It’s been six months since the European-based company completed its $1.12bn acquisition of Australia’s APN Outdoor Group. […]
Guest Post: Aaron Cheesman , D3 Dynamic Digital Displays Aaron Cheesman The video industry has gone through monumental changes over the years. However, for a long time, the focus was on producing thinner screens and higher resolutions. […]
Organized by the Out of Home Advertising Association of America (OAAA), and produced by Grand Visual, the campaign aims to harness the public’s help to join the search by publishing the names and photos of missing children and raising awareness of the number to call for sightings; 1-800-THE-LOST. […]
DSS Europe returns to the recently extended Hilton Munich Airport, Germany. The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy. […]
OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without collaboration. Dentsu Aegis CEO Nick Brien grades the industry: A 4% market share with one of the lowest CPM’s in the media business is a C. […]
Capital Networks’ Kelly Smith and the Toronto chapter of the Digital Signage Federation have organized the second in what is planned as a running series of breakfast mixers. The June 6th event is focused on Digital In Dining, and features people from McDonalds and Aramark, as well as iGotcha Media. The event is out in Mississauga at Samsung’s Canadian HQ. […]
Another London Digital Signage Week (LDSW) has come and gone, and we thought we’d check in with one of the organizers, DailyDOOH’s editor-in-chief Adrian Cotterill, to get his take on how it all went. […]
London, 23 May 2019: GSK has launched the UK’s first end-to-end, fully automated digital out-of-home (OOH) campaign trade for its Piri allergy relief products. […]
There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. […]
Nick Brien, CEO Dentsu Aegis. “Is our (OOH) ambition big enough?” (OOH cannot be content with 4 to 5% yearly increases) “White Walkers are coming and we (OOH) are sitting on a mountain of Dragon Glass. […]
The biggest DOOH publisher that will be launching Tremor’s inventory is GSTV, a data-driven digital video network pumping out content at thousands of gas stations nationwide. “The videos on these pumps is truly a one-to-one environment, compared to the video screens in elevators, for example, ” Baum said, explaining the partnership.”There’s less audience modeling that needs to be done. […]
The independent billboard operator trade body will help develop develop a standard to address some of the varied hardware issues currently sprinkled across the out-of-home landscape. The key reasons for standardization are: to save money, to improve quality, to enhance scalability and to make the buying and repair processes easier. […]
At 10:45 AM the 30 minute Coffee Break was over. Not so surprisingly the next speaker, Kym Frank, Geopath President, had the challenge of prompting the crowd to return after break. One of the strengths of Kym Frank is her passion and ability to get your attention when you may not want to give it. […]
On Tuesday, April 16th, PMD Media presented its first in a series of events in 2019, with a panel discussion on the emerging world of Programmatic Digital Out of Home or pDOOH. […]
