EYE’s Jeff Gunderman: The Power of Out-of-Home Advertising is unchallenged (EMC Outdoor)
Although brands new to OOH or who don’t use it regularly often ask for “first time” or “never before,” the real power of OOH is the scale, reach and impact. Brands who don’t use it regularly are attracted to smaller stunts or one-off executions. An effective OOH campaign is one that takes advantage this scale and reach to effectively deliver impact. […]
Thu, May 16, 2019 at 6:44 PM