This is the LED lighting show on the newly opened Guitar Hotel at the Seminole Hard Rock Hotel and Casino just outside of Miami. The 34-story destination resort has nearly 30,000 linear feet of programmable LEDs that wrap the building and conform to the unique contoured exterior. […]
This project involves an easy-to-manage, flexible digital signage network installed in New York and Santa Monica showrooms of Lunya luxury sleepwear. A couple of screens or numerous video walls, it’s critical for Lunya that setting up takes no more than 5 to 10 minutes, and the content updates in a matter of seconds. […]
Stuff fails. Connectors work loose. Software hangs. […]
When universities open new buildings and locations, they will often deploy digital signage and kiosks to help create a more engaging space, such as Duke University. A new building. The college, located in Durham, North Carolina, recently unveiled its Karsh Alumni and Visitor's Center to help engage with both visitors and alumni. […]
Digital signage: Gone will be the days of road repair or traffic crews setting up temporary signage. The smart street light will have digital signage capabilities to alert pedestrians and vehicles of traffic issues, amber alerts or event information. […]
Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH. Agencies are calling on out-of-home media owners to provide more digital inventory to trade programmatically, a survey of media buyers and specialists has revealed. […]
Unproven Health Claims The feds continue to warn against unproven health claims regarding CBD products (cannabidiol. from the hemp plant, a cousin of the marijuana plant). On October 22, the Food & Drug Administration (FDA) and Federal Trade Commission (TFC) sent a warning to a Naples, FL-based company selling online CBD products for infants’ teething. […]
By Tony Sprando, Audio Visual Bend. What is 5G? The “G” in the term 5G stands for generation and relates to the speed, connectivity and reliability of our wireless devices. […]
OAAA's six finalists of the OOH Media Plan Awards: Outdoor Media Group and OUTFRONT Media for Pepsi OUTFRONT Media for The Citadel Posterscope for Jack in the Box Posterscope for United Publicis Media for Allstate Insurance Rapport for New Balance Here is a sneak peek at some of the campaigns competing for an OOH Media Plan Award: Rapport for New Balance. […]
by Matthew Stern. Implementing in-store touch screen ordering kiosks was only the beginning for McDonald’s in efforts to modernize its operations with technology. One of the chain’s recently announced experiments involves using artificial intelligence (AI) to enable the drive-thru to recommend what customers might want before they place an order. […]
WHAT IS SHADOWFENCING? Shadowfencing is a dynamic geofence that shadows the mobile billboard wherever it drives. The mobile billboard unit’s GPS data automatically changes the digital campaign’s targeting parameters to serve ads within 200 meters of the mobile billboard in real-time. […]
Geopath's Political Audience Data; Billboard Gone Wrong, How Do You Make Headway in a Limited Market? Pros and Cons of Gainbuzz. OOH ad leads. […]
Pat O’Donnell, Yesco. The result is that Blip is now the largest single source of revenue on our digital bulletins. Additionally, it’s all local business, and it has accounted for over 2,000 new customers who had never been in the out of home space before. […]
VIOOH, the global marketplace for out of home (OOH) trading, released its exclusive predictions looking into the future of digital OOH, in its State of the Nation, six-month update. In early 2019, VIOOH conducted a major piece of research looking at how technology and data were transforming digital OOH and how the market was adapting and adopting the change. […]
Digital Signage Stories, the official podcast of Digital Signage Expo and its editorial partner site DigitalSignageConnection.com, highlights successful digital signage projects and installations deployed around the world in a variety of different vertical markets. […]
