Editors’ Picks

Catalyst Experiential is building a dog park in exchange for the right to put up two digital billboards (Billboard Insider)

Catalyst CEO also agreed to build Mt Laurel, New Jersey a $3.8 million emergency services building in exchange for the right to put up thee digital billboards. Catalyst has proposed a welcome monument and pond in exchange for the right to put up two digital signs in Tredyffrin. Insider expects to see more transactions like this as it gets harder and harder to site new digital billboards. […]

billboardinsider.com
Sun, Oct 27, 2019 at 6:38 PM

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16:9: The Evolution Of Human-Computer Interaction And Digital Signage

Guest Post: Derek DeWitt, Visix If you want to use a computer or other digital device, you have to interact with it in some way. There’s a whole discipline devoted to this, called Human-Computer Interaction, or HCI (though sometimes it’s called CHI, putting the computer first). […]

sixteen-nine.net
Sun, Oct 27, 2019 at 6:37 PM

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Digital billboard operator in Manchester sells ad space to small and medium-size businesses only, would turn down McDonalds’ (Prolific North)

Clearglow’s MD says that even if a global firm approached them, the LED billboard on Bury New Road in Manchester would remain local: “A campaign on any other digital billboard in the city would cost anywhere between £2,000-£20,000 for a month. […]

prolificnorth.co.uk
Sun, Oct 27, 2019 at 12:04 AM

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Branded Cities wins two awards at the 8th Annual Ad Club Out-of-Home Showdown in Toronto

The daylong event brings together the industry’s top media agencies, vendors and advertisers to recognize Canada’s best outdoor and place-based campaigns each year. This year’s OOH Showdown consisted of six distinct categories, each attracting submissions from a record number of Canadian OOH media providers. […]

brandedcities.ca
Sat, Oct 26, 2019 at 10:01 PM

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Geopath Named Street Fight Innovator Awards Finalist

Geopath has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured several forms of OOH advertising, including billboards, street furniture, and transit ads. […]

blog.geopath.org
Sat, Oct 26, 2019 at 9:55 PM

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Recent OOH personnel changes (OOHToday)

Aliana Heffernan is starting a new position as Marketing Specialist, Content & Events at Vistar Media. […]

oohtoday.com
Sat, Oct 26, 2019 at 9:46 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Escalator Digital Ribbons in London Underground. Global with voodooh for Westfields. […]

oohtoday.com
Sat, Oct 26, 2019 at 9:40 PM

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The Case for Personal Ads on Digital Billboards (Billboard Insider)

Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted to offer up some different perspectives. […]

billboardinsider.com
Sat, Oct 26, 2019 at 9:31 PM

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Schoolchildren code the adverts live on the world famous Piccadilly Lights (Ocean Outdoor)

Pupils experimenting with code and technology livestreamed their adverts onto the world famous Piccadilly Lights in London yesterday (October 24). […]

oceanoutdoor.com
Sat, Oct 26, 2019 at 2:10 AM

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16:9: If You’re Entering Awards, Treat Your Work, And Submission, Seriously

Guest Post: Bryan Crotaz, Silver Curve Bryan Crotaz I’ve been on the jury of five European digital signage awards over the past 10 years, and I’ve seen the same simple mistake over and over again. I’ll let you into the judging room secrets here if Dave will allow me to divulge. The rules for the jury are simple. […]

sixteen-nine.net
Fri, Oct 25, 2019 at 11:05 AM

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OOH sellers’ chatter (Cohoot via OOHToday)

OOH sales & RFP strategies, leads, Q4 prospects. DOmedia: use it or not? Gossip, advice, trends and ideas exchange. […]

oohtoday.com
Fri, Oct 25, 2019 at 3:21 AM

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Remote digital signage software company Screenly holds summit for its global team in Lisbon

As many of you know, Screenly is a fully remote company. Our team is spread out across the world, and Screenly does not have a central office. We’ll brag here too – Screenly was a remote company before remote was cool. […]

screenly.io
Fri, Oct 25, 2019 at 12:11 AM

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How To Create an Effective Digital Bulletin Board (TelemetryTV)

Creating a digital bulletin board will help your organization get the most out of their digital signage. Transforming internal communications with digital bulletin boards. What comes to mind when you think about corporate internal communications? […]

telemetrytv.com
Fri, Oct 25, 2019 at 12:08 AM

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16:9: The Self-Described #1 Company In Digital Signage Uses HDMI TV Sticks

It’s a bit mind-wobbling to still see start-ups and early stage companies entering the hyper-crowded digital signage CMS software market, even more so when the company gets a healthy $7 million investment from a group of venture capitalists. Raydiant is a two-year-old cloud-based signage CMS that was at first marketed as Mira Technologies. […]

sixteen-nine.net
Thu, Oct 24, 2019 at 9:20 PM

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Measurability of DOOH now enables it to compete with digital advertising in the MENA region (Campaign Middle East)

OOH has traditionally fallen behind when it comes to targeting and measurability, says Publicis Media’s Amer El Hajj. But not digital out-of-home. Advertisers today are going after targeting and measurability. […]

campaignme.com
Thu, Oct 24, 2019 at 9:10 PM

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