Clearglow’s MD says that even if a global firm approached them, the LED billboard on Bury New Road in Manchester would remain local: “A campaign on any other digital billboard in the city would cost anywhere between £2,000-£20,000 for a month. […]
The daylong event brings together the industry’s top media agencies, vendors and advertisers to recognize Canada’s best outdoor and place-based campaigns each year. This year’s OOH Showdown consisted of six distinct categories, each attracting submissions from a record number of Canadian OOH media providers. […]
Geopath has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured several forms of OOH advertising, including billboards, street furniture, and transit ads. […]
Aliana Heffernan is starting a new position as Marketing Specialist, Content & Events at Vistar Media. […]
Escalator Digital Ribbons in London Underground. Global with voodooh for Westfields. […]
Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted to offer up some different perspectives. […]
Pupils experimenting with code and technology livestreamed their adverts onto the world famous Piccadilly Lights in London yesterday (October 24). […]
Guest Post: Bryan Crotaz, Silver Curve Bryan Crotaz I’ve been on the jury of five European digital signage awards over the past 10 years, and I’ve seen the same simple mistake over and over again. I’ll let you into the judging room secrets here if Dave will allow me to divulge. The rules for the jury are simple. […]
OOH sales & RFP strategies, leads, Q4 prospects. DOmedia: use it or not? Gossip, advice, trends and ideas exchange. […]
As many of you know, Screenly is a fully remote company. Our team is spread out across the world, and Screenly does not have a central office. We’ll brag here too – Screenly was a remote company before remote was cool. […]
Creating a digital bulletin board will help your organization get the most out of their digital signage. Transforming internal communications with digital bulletin boards. What comes to mind when you think about corporate internal communications? […]
It’s a bit mind-wobbling to still see start-ups and early stage companies entering the hyper-crowded digital signage CMS software market, even more so when the company gets a healthy $7 million investment from a group of venture capitalists. Raydiant is a two-year-old cloud-based signage CMS that was at first marketed as Mira Technologies. […]
OOH has traditionally fallen behind when it comes to targeting and measurability, says Publicis Media’s Amer El Hajj. But not digital out-of-home. Advertisers today are going after targeting and measurability. […]
If you are driving on the expressways of Delhi and Mumbai, the hoardings on both sides of the road are hard to ignore. However, recently, the number of vacant outdoor sites seems to be increasing by the day. It’s an indication that the economic slowdown has had its effect on the OOH industry. […]
As people flock to gyms to get in shape, digital signage can help keep them entertained while they burn calories, and vendors are figuring out new ways to effectively reach those customers. Digital signage at the gym can take many different forms, from more simple displays that just deliver entertaining content such as music videos or movie trailers to more advanced equipment. […]
